CHANEL presents ROUGE ALLURE LAQUE, the rst lifeproof lip color offering extreme shine and intensity: a comfortable ultrawear texture that is easy to apply and wear to accentuate your allure and boost your con dence.

A satin brilliance that dazzles non-stop, intense color, unequalled comfort and unstoppable hold… A lip color with ultrawear shine, ROUGE ALLURE LAQUE reconciles all contradictions in a single creation. Its uid formula fuses with lips and dresses your smile in elegance in all circumstances. 12 hours* of color, satin shine and hydration. 8 hours** of comfort and softness. From morning until evening, lips stay impeccable for unprecedented perfection.

Delicate and creamy, its texture embraces the lips and smoothly follows their natural movements. Water-resistant, it also withstands the rubbing and smudging of daily life. Its thin, supple mesh is composed of two agents: the rst traps pigments for unchanging color radiance, while the second locks in a blend of oils for continuous shine. In a single stroke, this ultra-comfortable second skin imprints lips with lasting color and shine for 12 hours*.

Vibrant, dense and amboyant… Color expresses all of its intensity with a savvy mix of nely ground pigments. Coated in oils, they reveal an extremely pure color presence. On application, a volatile oil evaporates, leaving nothing but vibrant radiance on the lips.

In addition to delivering extreme shine and intense color, ROUGE ALLURE LAQUE cares for lips and envelops them in comfort. Hydrated for 12 hours*, lips stay soft and supple, with no feeling of tightness. The skin barrier of the lips is perfectly preserved by an antioxidant complex of Sappan wood and vitamin E.

An immediately recognizable silhouette… The ROUGE ALLURE LAQUE tube dresses up in a shiny gradation of black lacquer with a sheer nish to reveal the pure, radiant shade inside. Its high-precision curved and streamlined applicator with an ultra-soft foam tip adapts to the shape of the lips to leave just the right amount of product, for application that is easier than ever.