ROCHAS APPOINTS ALESSANDRO VIGILANTE AS CREATIVE DIRECTOR OF READY-TO-WEAR
The French luxury House has appointed the Italian designer to take the helm, a designer who has already earned his stripes at Dolce & Gabbana, Gucci alongside Alessandro Michele, Philosophy by Lorenzo Serafini and The Attico.
Further to its announcement in July 2023, Maison Rochas – now managed in its entirety by Interparfums, including marketing, communications, and licensing activities, is pleased to announce the next steps in the repositioning of its fashion business. The company has appointed Alessandro Vigilante as the new Creative Director of Ready-To-Wear.
Philippe Bénaçin, CEO of Interparfums commented: “I am delighted to welcome Alessandro as Creative Director of Ready-To-Wear.
His work is defined by elegance, modern femininity, and constant research on women’s body expression. Through his lens, he will write a new chapter for this House built on audacity, femininity, and sophistication.”
Vigilante initially embarked on his career as a formally trained dancer in contemporary dance. He began his career in the fashion industry, initially working for Dolce & Gabbana, Gucci, and finally Lorenzo Serafini before branching out on his own with his debut collection in 2021. An Italian national born in Puglia, he studied at the prestigious IED Moda Lab in Milan where he graduated with honors. As well as being a trained tailor and highly skilled maker, Vigilante is a voracious consumer of art, film, photography, and dance.
Alessandro Vigilante added, “I am honored and grateful to be joining the Maison Rochas and for the opportunity to build on the rich and profound heritage of the House. Rochas represents a dedication to French sophistication and a celebration of Womanhood that I find incredibly inspiring. I am looking forward to conveying my vision.
Vigilante will present his first collection in February, during the Fall 2024 season of Paris Fashion Week. He is set to bring modernity to the charismatic, sophisticated, and timeless beauty that has long been part of the brand DNA, since its founding by Marcel Rochas in 1925.