An icon of Italian adult cinema known for exploring sexual boundaries during his decades-long career in acting and directing X-rated movies, Rocco Siffredi’s appeal propelled him into mainstream culture. Rocco’s vision of porn was unique; he viewed it as a vehicle of freedom of expression and a way to defy convention. His provocativeness and dare is celebrated in a special collection project by Dsquared2 for Spring Summer 2024.

Unapologetic and graphic, the collection is made distinct by its unique prints featuring Rocco in drawings and images, mixing Dsquared2 and ‘Siffredi Hard Academy’ logos, as well as the star’s autograph. The lineup includes tailoring, sportswear, and loungewear and underwear with a Rocco Siffredi signature twist.

A men’s tailored blazer and cigarette and slouchy silhouette pants feature lining and the inside of pockets printed with Rocco’s movie posters, which is also used in the interior of leather bomber jackets with patch pockets. Hoodies, sweatshirts, and T-shirts are printed with film stills, logos and illustrated graphics. One retro-looking film image features Rocco as Tarzan standing next to a bikini-clad model who is depicted as Jane.

Silk shirts in beige and brown are detailed with the word ‘Porn’ and Rocco’s signature on the back of the neck, while cut-off denim vests have porn and star patches on the front and comic style sex cartoon on the reverse in an appliquéd print.

Loungewear meets bedroom wear is found in a shawl-collared robe, printed T-shirts—one design is cropped, and underwear, sweatshirts, and baseball caps—all with the logo “Siffredi Hard Academy”.

Playing on the concept of porn star, a selection of accessories features the words ‘Porn Star’ some printed with red stars and blue stripes, including a duffle bag, baseball caps, high-top sneakers and slides. ‘Porn’ is also printed or woven into T-shirts, tanks, socks, trunks, and briefs. Underwear is also printed with the allover images from Rocco’s movies.

The collection will be available from February 2024.