RITUAL PROJECTS IS PROUDLY REPRESENTING KUSIKOHC
The “Right to Fail” concept is derived from Kusikohc’s very first collection, and showcases the delicate balance of co-existence in a juxtaposed reality. With narrow visibility back when the first collection launched in 2016, it was important to Giseok to reinvoke this concept again, this time evolving the subtle nuances of the theme and achieving a broader presence. In the end, “Right to Fail” is a promise to himself, with Giseok carrying his personal motto through his creations, but just enough to leave it open to interpretation for anyone who might come across it.
The brand has been seen on talents and publications such asOffset (Migos),Joey Bada$$,Black Coffee,Lil Baby,GQ China, VOGUE, Highsnobiety, iD Magazine, or Dazed.
Giseok has been named in BOF500 and HIGHSNOBIETY next20 to watch talents. The brand is moving organically into the right direction and we believe now is the time to actively develop its global reach and pressactivties.In Korea we have been seeing a great impact on the K-Pop scene Ciel and others been supporting the brand.