Rita Ora has released brand new single “Don’t Think Twice”. The release comes hot on the heels of her surprise appearance on stage with Fatboy Slim at Glastonbury and ahead of her performance at Pride Festival tomorrow in London.

Co-written by Rita and produced by Oak Felder, “Don’t Think Twice” follows the release of singles “You Only Love Me” and “Praising You” featuring Fatboy Slim, which have accumulated over 80 million global steams to date. Inspired by Rita’s own experiences, it is an infectious, upbeat floor filler infusing carpe diem spirit with the beginning moments of a relationship.

“Don’t Think Twice is about not thinking twice and just jumping in, romantically. You only live once, so it’s really about seizing the moment, and not being held back by thoughts of what might or might not happen”,

Rita says.

The accompanying video, directed by Academy Award winner Taika Waititi, was shot in New Zealand. Laced with imagery and symbolism which evoke feelings associated with dreams, nightmares, and the spirit world, it sees Rita channelling Katherine from Wuthering Heights while trapped in a ghostly forest within a dystopian world.

“Don’t Think Twice” is the third single to be released from Ora’s You & I – her first album release since inking a partnership with BMG, which will see her own all her future master recordings and enjoy artistic control in a way that she hasn’t had previously. Out 14th July, You & I proves to be Ora’s most diaristic project yet. Working with executive producer Oak Felder (Ariana Grande, Nicki Minaj, Alicia Keys, Usher), Rita has created an album conceptually threaded together to signify the different chapters of her relationships with those she loves.

Published by Asia Lanzi