Zalando has launched the summer campaign 'Activist of Optimism', in which people who stir positivity are in the spotlight. After a year of global lockdowns and restrictions, the campaign aims to celebrate and spread optimism, simply by putting a smile on everyone's face. The campaign encourages people to release their feelings, embrace positivity and have fun. The campaign is brought to life by 11 Activists of Optimism cast on social media. Among them is the Dutch Rianne Meijer. As an established social media influencer who uses her platform to share raw, unfiltered imagery as a refreshing way to challenge false ideals and promote body confidence, Rianne is the perfect #ActivistOfOptimism. To celebrate the campaign, Rianne is creating her own Guide to Optimism on social media, in which she uses photo and video content to give funny tips to stay optimistic in challenging times. Take a look at her Guide to Optimism below.

Don’t be too hard on yourself.

Life can be challenging enough, so be easy on yourself. You’re doing great.

Move your body, every little bit counts.

Even if it’s just a short walk or a stretch, it helps. 

Take care of yourself.

You deserve it all. Make sure to take care of yourself as you would another. Selfcare is important.

Don’t take yourself too seriously.

Lighten up! Not everything is that serious.

Let loose.

Allow yourself to let loose a little. Dance, scream, sing, do whatever makes you feel good!

https://www.zalando.nl/

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