Only three months after its announcement, VanMoof’s first ever hyperbike reaches significant milestone and reveals huge demand in a previously untapped mobility category.

Only three months after its announcement, VanMoof’s first ever hyperbike reaches significant milestone and reveals huge demand in a previously untapped mobility category.

With the VanMoof V, VanMoof entered into the high-speed e-bike category, and the company has seen over 10,000 reservations for the bike since it was announced on October 12. This surge in demand represents over half of the total number of high-speed e-bikes on the road in the Netherlands and over 20% of total known speed bikes riding in Europe and is an incredible indication of public appetite for the as yet unreleased bike. 

Invite-only approach

Revealing just how keen their audience are for faster and more accessible ways to get around the city, the VanMoof V achieved its reservation milestone exclusively via a rider-first, invite-only approach. The company gave its own community of riders the chance to reserve the VanMoof V first. Germany is the leading market, accounting for a third of total reservations, with the US, and the Netherlands close behind. 

“Getting such a large number of reservations in such a short period of time shows the incredible public appetite for a true car replacement in our everyday city lives. With traffic levels now back up to pre-pandemic figures this mass turning point can’t come soon enough. We’re so excited at the fresh potential this bike represents. The V will upend the hierarchy of our roads.” 

-Ties Carlier, Co-founder of VanMoof.