In commemoration of Daily Paper’s 10 year anniversary, the brand threw an epic party in their hometown Amsterdam last weekend on the 24th of September. Celebrating its decade long existence, friends and family of the brand traveled from all corners of the world for the special occasion. The celebrations were held in the city’s iconic cultural venue Paradiso, and lived and breathed everything Daily Paper. Creativity, culture and community all came together as one on this memorable night, proving the brands ability to unite global communities.

The venue was put to good use, with two stages hosting their line-up of live acts and DJ’s including international names like Headie One, Amaarae, Juls, Zlatan, Asakaa Boys, Walshy Fire and Andre Power alongside national acts such as Cho, Sor, NNelg, Abstract and Full Crate. The pinnacle of the night was built up by Nigerian artist Zlatan gracing the stage with his famous dance moves, followed by UK DJ Tiffany Calver supported by Daily Paper’s household MC, Nevsdeboi, who led the crowd into euphorically dancing and singing along loudly to Burna Boy’s Last Last. Rounding up the night with UK headliner Headie One and lastly South-African DJ Doowap, the energy was kept at an all time high.

Long time friends of the brand and key names like Imaan Hammam and Diggy Simmons pulled up to show their support alongside an international crowd from France, Belgium, Denmark, the UK, the US, Nigeria, Ghana, South Africa and the Netherlands, to name a few. The bar was hosted by Havana Club and the space was decorated according to the recurrent theme ‘Against all odds’ representing the ability to overcome hardships and the improbability of succeeding; yet doing just that. The night was a true reflection of Daily Paper’s 10-year journey, only to prove its strong presence and bright future ahead.

Photography: ROMARIO PIERAU  @rrrromario