RALPH LAUREN OPENS ‘WORLD OF’ STORE IN AMSTERDAM
Ralph Lauren unveils its newest store on Pieter Cornelisz Hooftstraat, one of the most famous thoroughfares in Amsterdam. The ‘World of Ralph Lauren’ store will feature Ralph Lauren’s Men’s, Women’s, and Double RL brands across the two-level store. To complete the ‘World Of’ Ralph Lauren offering, a selection of home gifting and decorative accessories will also be available throughout the store.
Located in the museum quarter, the new store is heavily inspired by the underlying authenticity and timeless style of the Ralph Lauren brand but reimagined in a modern and sophisticated design for this focal location within Amsterdam. A warm architectural palette of tumbled limestone flooring, crisp white plaster walls, and mix of rich stained wood tones of teak and mahogany is complemented by custom freestanding furniture and vitrines in warm oil-rubbed bronze and aged brass accents.
The customer’s journey will be enhanced by digital touch points and interaction throughout the store, which will allow customers to learn more about the World of Ralph Lauren and engage in various product offerings and customizations. Iconic artwork and photography help apply the finishing touches to this immersive experience, one in which customers have come to uniquely identify with Ralph Lauren.