Rains presents digital runway show ANTICIPATE
The ANTICIPATE collection offers a conversation around the expectancy of the next, creating a collection rooted in a prowess for the unkown.
Form and function equalize into a presentation of modern utility, one that need not make unnecessary compromises. Utilitarian tailoring built from heavy PU-coated twill is contrasted to crisp fabrics in parachute-like silhouettes. Voluminous puffer ensembles create security shells, encompassing the wearers like an armor to outside elements. Together, the themes offer a sense of hope in comradery, and a collective fight for the future.
"This season, it was inevitable to take in current world affairs and build a collection that offers a confident contribution to the dialogue. We wanted to build pieces that made people feel strong, collaborative and present. It was through bold silhouettes in a uniform color palette that achieved a sense of certainty in comradery," says Tanne Winter
Shades of a grey armada are presented as a central color palette, only to be interrupted by holographic showpieces and an icy blue for a glimmer of light amongst the collection.
For AW21, Rains references sci-fi storylines, offering a cinematic introduction to the latest runway collection offered up by the outdoor lifestyle brand.
Exploring the act of expectancy-the visceral response to before and after – 30 looks marched their way to the top of the precarious platform, to be met by a water orb hovering in the cradle of open air. Juxtaposed light and dark envelop the collection, offering a mysterious setting to the otherworldly encounter.
