Rails Expands International Retail Footprint with Amsterdam Storefront
Los Angeles-based global lifestyle brand Rails has opened a new retail store in Amsterdam, its fourth international storefront.
The new store is located in the heart of Amsterdam on Runstraat, one of the city’s trendy “Nine Streets” known for its premier shops and cafes. The 1,200 square foot space reflects the brand’s effortless California aesthetic fused with a refined European sensibility. The store features a minimalist color palette, accented wood detailing, succulent landscaping, and vintage textiles throughout the space. Customers can shop Rails’ full women’s and men’s range and enjoy a coffee in the back courtyard, immersing themselves in the brand’s Southern California lifestyle.
Rails Founder and Creative Director, Jeff Abrams, comments, “We’ve always viewed Amsterdam as a key piece of our international expansion. The city is one of Europe’s most important fashion capitals, and we have already built a loyal base of customers through our wholesale distribution network in the area. Our store is located on one of the best streets in the city, and will be an amazing opportunity for us to share our brand experience directly with the local customer.“
With flagship stores already opened in New York, San Francisco, London, and Paris, Rails plans to open additional locations in 2022 as a bricks-and-mortar expansion strategy.
You can visit the new retail store in Amsterdam at 18 Runstraat,1016 GK, Amsterdam, NL.