With reality and imagination woven into its fabric, Rahul Mishra’s latest collection ‘We, The People’ strives to draw the enablers of couture, the artisans, to the face of its narrative. It envisions them as more than creators but as the juncture where artistic expression meets age-old craft and technical prowess that allows them the godlike ability to turn imagination into reality. Stirred by the announcement of India becoming the world’s most populous country, the brand ponders the relevance of ‘people’ and its constantly growing community.

Made in India for the world, ‘We, The People’ articulates itself in a contemporary fashion while highlighting the quintessential, slow handwork of the atelier. Including the embroidery period, each piece is realised over an average of three thousand hours depending on the silhouette. This season, the ‘look’ is especially glamorous and celebratory as the silhouettes reference from the creative excellence of Master Erté. The intention remains to create innovative & conscious creations that transcend art and fashion.

Originating from the creative director’s first hand experiences, the collection’s primary inspirations are channeled through a team of designers, embroiderers, tailors and others in-between, as a collective dream. Eventually, the atelier begins to function as a complex organism with each organ working towards a common goal. It is the constant intention to rightfully acknowledge and commend the contribution of their community to the maison’s founding vision of cultural conservation.

With this collection, we also observe the brand’s efforts towards the reverse migration of embroidery artisans from the densely populated sub-factory set ups of large cities to their local communities in the Indian villages.

Intended to not create for the sake of producing, but for an existing demand, we find a true purpose in the empowerment and inclusion of the people, that in-turn drives both the design process and the identity of Rahul Mishra’s Couture.