PUMA’s latest team-up with Colm Dillane, better known as KidSuper, brings the American artist’s work to life through statement designs and modernised classics. The partnership reimagines PUMA’s football heritage and Dillane’s lifelong passion for the sport.

Reinterpreting PUMA’s archival silhouettes through the lens of football, the fashion-forward, PUMA x KidSuper Sports Club collection brings pastel colourways and modern aesthetics into the form and function of sportswear, plus updated versions of the Velophasis and Palermo sneakers.

Featuring several matching sets, the distinctive range is elevated with garment dyeing, graphic jacquard knits, graphics inspired by the PUMA King, and patterned motifs created by KidSuper for PUMA. Created in two colour lines, the collection’s cut-and-sewn Track Jacket and Track Pants feature accentuated colour blocking, as well as embroidered details. Crafted with a jacquard knit process, the Knitted Jersey and Shorts feature bold graphic elements and a KidSuper Football Club badge.

A unique cast of characters comes together for the campaign, which depicts Dillane as the patriarch of the PUMA x KidSuper family. Inspired by the classic mobster films of the ‘90s, the visuals portray the artistic collection, focusing on the matching tracksuits.

The PUMA x KidSuper Sport Club collection launches on April 13, 2024, online at kidsuper.com and in store, alongside select retailers. A collaborative drop with PUMA Basketball is set to follow in May.