PUMA X F1® DESIGNED BY A$AP ROCKY COMING SOON
A$AP Rocky joins the Fam as PUMA x F1® Creative Director, debuting with this all-new collection for the 2023 Formula 1® Las Vegas Grand Prix A$AP Rocky, newly appointed Creative Director for the PUMA x F1® partnership, will launch his first capsule collection starting November 17.
The apparel and accessories collection will make its debut at the FORMULA 1 LAS VEGAS GRAND PRIX 2023 on November 17 with a pop-up located at the corner of Fremont St & N 10th Street. The PUMA x F1® & Rocky pop-up will feature the collection in a motor-inspired environment and will provide guests with an exclusive customization station to decorate the collection, and shop a variety of Rocky-inspired accessories and add-ons. Limited accessories will also be available on PUMA.com in the US.
The PUMA x F1® Designed by A$AP ROCKY collection merges fashion, streetwear, and motorsport elements in unique streetwear pieces that are infused with performance racing details and functional elements like removable gloves, knee pads, and tech-forward fabrics. Including authentic PUMA and F1® branding and high-speed graphics, this collection provides a sneak peek into a series of capsule collections in 2024.
The PUMA x F1® Designed by A$AP ROCKY collection will include:
- PUMA x F1® – A$AP ROCKY LONG SLEEVE TEE – A$AP Rocky designed this innovative long sleeve tee with graphics inspired by ‘90s toy car decal sticker kits. Made with the fit and fabric of a football jersey, this garment features removable racing gloves for protection and grip, plus PUMA and F1® branding.
- PUMA x F1® – A$AP ROCKY APRON SHORT – Fusing functionality with fashion, these shorts feature a removable apron inspired by the swift efficiency of pit crew workers. The shorts feature an oversized PUMA cat print on crotch and embroidered logos on back pocket in light wash denim with PUMA and Formula 1® branding.
- PUMA x F1® – A$AP ROCKY DENIM PANT – Inspired by the knee pads worn by Formula 1® pit crews, these jeans were designed with built-in knee padding and adjustable cinches. An oversized PUMA Cat Logo appears at the front, with F1® and PUMA Formstrip embroidery at the back pocket.
- PUMA x F1® – A$AP ROCKY GLOVES – Inspired by Formula 1® racing gloves, these gloves have a heat map printed in silicone at the palm. Molded silicone print at the back of the hand mimics veins, while badges from the collection are featured on the fingertips, inspired by Rocky’s iconic nail art.
- PUMA x F1® – A$AP ROCKY DISTRESSED HAT – The classic “dad” hat gets the A$AP Rocky treatment. Inspired by the balaclavas F1® drivers wear under their helmets, this hat has knitted elements and a relaxed, pre-distressed look. An F1® badge at the back and an embroidered PUMA Cat Logo at the bill round off this motorsport-meets-street staple.
- PUMA x F1® – A$AP ROCKY DISTRESSED BALACLAVA – Fusing comfort with functionality, this balaclava is inspired by the balaclavas worn by Formula 1® drivers under their helmets. This cozy knit fabric has a distressed treatment, button snap webbing for easy on and off wear and storage, with Formula 1® and PUMA cobranding at the throat for motorsport authenticity.
Consumers can expect to see more collections like this in 2024, as Rocky will focus his creative attention on several Grands Prix beginning in Miami. He will serve as the creative director for all of the marketing efforts surrounding these collections as well.
More information about his 2024 collections and retailer availability will be shared soon.