PUMA AND PERKS AND MINI EMBARK ON A JUNGLE EXPEDITION FOR SS23
PUMA and Australian independent cult brand Perks and Mini (P.A.M.) present the second installment of the PAM/PUMA BIO/VERSE project.
Spanning four seasons, the PAM/PUMA BIO/VERSE initiative pushes the limits of PUMA’s creative partnerships. This latest installment introduces a collection of technical sportswear infused with the “psy-active” energy Perks and Mini is known for.
For this season the campaign aims to bring to life one of the key themes behind the collaboration: the continued exploration of our biodiverse world. Set in the jungles of North Sumatra, the campaign is an expedition into one of the last remaining wild places. Thaiboy Digital and his paramour Cartoon explore and pay tribute to the beauty and diversity of the jungle as they uncover its hidden portals. The campaign is brought to life with a cast of storytellers, creatives, environmental and data scientists, rangers, and conservationists, who come together to honor this sacred place.
To gear up for their expedition, PUMA and P.A.M. have created a collection of technical silhouettes that are outfitted with light, airy graphics, trail-inspired details, and functional utility throughout. Items like the Zip-Off Jacket, Reversible Cap, and Woven Pants all channel a sense of outdoor exploration, while playful graphics keep the collection rooted in Perks and Mini’s visual DNA. Appearing throughout the collection, PUMA and Perks and Mini also introduce a special wordmark featuring the logos of both brands.
The collaboration also serves new takes on the Prevail TRL, Clyde Rubber, and Trinomic Sandal. With bold color blocking and high-vis hits on the trim and laces, the trio of footwear styles is a fresh new look for three of PUMA’s summer-ready silhouettes.