The Vision by Pull&Bear 

Pull&Bear returns to Primavera Sound renewing a partnership that has been going on for three years now, and unveils news of the new edition. The young brand of the Inditex Group and the global reference festival, strengthen their partnership through activations whose aesthetics redefines the proportions and encourages to experience a new way to enjoy the festival. 

The brand presents the new experiential concept “The Vision By Pull&Bear”: a whole avant-garde creative universe that revolves around music, fashion and creativity. A window into the different creative visions of the artists of the new stage The Vision by Pull&Bear, curated by the young brand of the Inditex Group. 

Limited Edition Collection The Vision By Pull&Bear 

From The Vision universe is also born the exclusive collection of Pull&Bear and Primavera Sound. The capsule is an exercise in style around festival trends, closely linked to music. The collection, inspired by those moments of sunset and music, has as its leitmotiv the characteristic sun orb of The Vision, very present in the graphics of the garments. 

The Vision By Pull&Bear Area en Primavera Sound Barcelona & Madrid 

The Vision by Pull&Bear space includes a new stage in addition to the already iconic Pull&Bear Stage; a pop up store 12 meters long; a showroom; and spatial and digital elements characteristic of The Vision concept. Among the characteristic elements of The Vision is the sphere of light that welcomes the festival, a key symbol of this new experiential concept created by Pull&Bear for the new edition of Primavera Sound. 

The Vision by Pull&Bear stage is characterized by hosting the most avant-garde bets of the festival and bringing them to the public from a curated perspective, through short shows of half an hour. On this stage, in Barcelona and Madrid, names such as Japanese Breakfast, Dorian Concept, Molly Payton, Heal, Mira Paula, Tomberlin, DJ Playero, Lucía Tachetti or Del Water GAP, among others, will perform. 

Pull&Bear Stage at Primavera Sound Barcelona & Madrid 

Pull&Bear has one more year its iconic stage at Primavera Sound Barcelona & Madrid. During the festival, the Pull&Bear Stage will host performances by Shannen SP B2B Joe Cotch, Isabella Lovestory, Verraco, Rhyw, Juliana Huxtable B2B Jasss, Karenn, CHICA Gang, Brutalismus 3000, Velmondo, Maddy Maia B2B Tottie, Nazira, GiGi FM, Voices from The Lake, The Soft Pink Truth Live, John Talabot, Daphni, DJ Playero, Wooden Wisdom (Elijah Wood/Zach Cowie) + DJ Fitz, Anish Kumar, DJ Storm, Josey Rebelle, Pional or Jayda G.