The first weekend of June marked our calendars with the exciting Primavera Sound 2024. As every other year, the vibes of the festival exceeded our expectations—the performances, the crowds, the smiles, the energy—everything was simply unforgettable.

Barcelona was in full bloom as Dream Valley stole the spotlight with its massive inflatable pink flower installation. The space buzzed with excitement as Pull&Bear unveiled its newest capsule collection in collaboration with Primavera Sound, attracting everyone to explore the space and add a new touch of style to their festival outfits.

The ongoing Not Just a DJ project, along with the enticing pink and lavender Rocambolesc X Pull&Bear ice cream, combined with an overall great energy and vibe, made Dream Valley the best hangout spot between concerts. We’ve also spotted some of the hottest content creators at the pop-up!

Throughout the weekend, the Not Just a DJ stage hosted an eclectic mix of talent, featuring names such as Terence Muzemba, Maddi Jean Waterhouse, Zen Gxrl, Santana, Mandella, and Keyrah. Each artist brought their own style to the stage and the DJs kept the energy high, and the crowd’s enthusiasm was undeniable.

Reflecting on the final day, we’re hit with an instant wave of nostalgia. The performances by NiNa, Sebastian Konrad, and Paula Cendejas provided the perfect finale to this spectacular weekend.

Until next year, Primavera Sound!

@pullandbear #pullandbearcommunity