Last week, we had the privilege of being part of the re-opening of Pull&Bear, the youth fashion brand under the Inditex Group, in Rotterdam. This event marked the introduction of the renewed store concept, embodying the young, relaxed, and dynamic atmosphere synonymous with the brand.

It’s definitely more than just a store!

On each floor, two particularly cool fitting rooms have been designed as content areas, with optimal lighting and mirror arrangements, ideal for creating video material or just a different scenario to see how the clothes feel on you.

The new concept emphasizes innovation, functionality and versatility, visible in the design and digital communication with multiple screens and polycarbonate light bars. Pull&Bear maintains the self-checkout system as part of their store digitalization, and also introduces an automated system for collecting and returning online orders, operational 24 hours a day. The impressive 1,715.75 m2 retail space offers a wide field of view thanks to refined decorative finishes and an innovative clothing organization method. The interior combines white textures, metallic finishes and luminous elements, while custom furniture preserves the architectural details. An escalator connects the two floors of the store, giving the flagship store a contemporary look.

You can find now the largest Pull&Bear store in the world at Lijnbaan 132, in Rotterdam.