As a precursor to Pucci’s fashion show on April 4th, the brand has released a campaign for Camille Miceli’s collection, Very Vivara.

Mario Sorrenti photgraphed Vittoria Ceretti with a pool backdrop evoking the energy of water, which was the source of inspiration for the iconic Pucci print. The blue surroundings complements the palette of the Vivara garments.

The pieces in this collection includes swimwear. denim, dresses, and accessories. Vivara, since 1965 to present day, embodies the earth’s elements in a design that blends organic and geometric features to appear as striking yet serene.

TEAM CREDITS:
artistic director CAMILLE MICELI
photographer MARIO SORRENTI
model VITTORIA CERETTI
stylist JACOB K
casting director PIERGIORGIO DEL MORO
makeup LUCIA PICA
hair TOMO JIDAI
creative direction & production AL DENTE