During Watches and Wonders 2024 in Geneva, renowned physicist Professor Brian Cox visited the IWC Schaffhausen booth, wearing the IWC Portugieser Perpetual Calendar 44 in Obsidian.

Upon his arrival, Professor Brian Cox was greeted by Chris Grainger-Herr, CEO of IWC Schaffhausen, Franziska Gsell, CMO of IWC Schaffhausen and Christian Knoop, CDO of IWC Schaffhausen. Following Brian’s tour of the booth, he took the stage with Chris Grainger-Herr and Christian Knoop to co-host IWC’s keynote. The three discussed the concepts of time, eternity, space and relativity and the new Portugieser Eternal Calendar.