Prada Linea Rossa has always been forward-looking, onward-thinking, founded with the remit of exploring progressive styles, evolving materials, moving to the future. Metropolitan clothing, engineered for tomorrow.

The Spring/Summer 2022 Prada Linea Rossa campaign, photographed by Johnny Dufort, captures these clothes in dynamic, ceaseless action in a futuristic environment. Inspired by the energy and motion of sport, and by the demands of the kinetic body on the function of fashion, translated to a style that speaks of modern life, the new Prada Linea Rossa collection is captured alive in hyper speed, rapid-fire motion, blurs of movement underscoring the streamlined shapes and slick, technologically advanced fabrics – a hallmark of Prada Linea Rossa from its inception.

Sports link together individuals, as teams – communities. Many become one – a body working together, to achieve and excel. In Dufort’s imagery – and an accompanying film short by director Albert Moya – four figures are caught in a game of futuristic table tennis, striking forehand and backhand in an intricate choreography, a team unified. Fusing together physical experience and digital effects – humanity and technology – another game is played between our present and our future.

Pared-back, sleek, devised to function with the demands of contemporary existence and reflecting the roots of Prada Linea Rossa in the sleek, minimal lines of 1990s fashion – a style invented and evolved by Prada – the collection is defined by stark monochrome and greyscale. Pioneering fabric innovation transforms the relationship of the body and its clothing: bio-ceramic polyester piquet allows the body to maintain constant temperature regardless of activity of environment, while the new bio based nylon – whose threads are obtained from castor plant seeds – is abrasion resistant and lightweight, and naturally helps control the production of bacteria. Multi-function is key, with fabrics engineered to breathe yet repel water, to cool or warm, to adapt and live. The subdued palette offsets a constant reiteration of the signature Linea Rossa latex stamp: a mark of belonging, a badge of meaning that unites all wearers.

Inspired by the inspirational teamwork of the Luna Rossa crew, the iconic Prada America’s Cup sneaker – an anchor of Prada Linea Rossa from its birth in the 1990s to today – has been relaunched. For 2022, a new dimension is offered: customization.

Via the AC Factory tool on and at Prada stores, clients can fully personalize the lace-up and strap closure styles, selecting from a range of soft or patents leathers, a spectrum of color, and with initials embossed. The ultimate in individuality.

Photographer: Johnny Dufort
Director: Albert Moya
Artistic direction: General Idea Agency

Start typing and press Enter to search

Don't miss out!

Subscribe to our newsletter and stay up to date with everything Numéro!

Or subscribe to our magazine and get a physical or digital of over 400 pages twice a year!