PRADA LINEA ROSSA FOR RED BULL RIO CONQUEST

As part of the ongoing partnership with Red Bull, Prada Linea Rossa joined Red Bull Rio Conquest, a renown street skate competition challenging Olympic athletes as well as young promises, for the first time in Brazil.

On a track built on Praia de Botafogo and with an original competitive format, including Prada Linea Rossa highly technical modules, nation and international male and female athletes – such as Leticia Bufoni, Gabi Mazetto, Roos Zwetsloot as well as Gustavo Ribeiro and Giovanni Vianna – have competed in an exclusive format. Disputes were 1×1 – two skaters participated in jam sessions at the same time and a specialized jury defined who moved forward.

A special prize “Beyond the Line”, designed and presented by Prada Linea Rossa, awarded the one athlete who challenged the most during the Linea Rossa dedicated obstacle, the Barão do Rio Branco Monument. The winner was Yuri Facchini.

Prada Linea Rossa also supported two talented athletes, L7nnon, a Brazilian rapper and skateboarder, and Argentinian skateboarder Aldana Bertran, by dressing them with the line’s technical clothes and gears.

Once again, Prada Linea Rossa partners with Red Bull to promote events and special initiatives focused on sport and innovation. This collaboration aims at working alongside athletes to support their talents, improve their skills and help them achieve the ambitious goals they set themselves.