PRADA FINE JEWERLY LAUNCHES ‘ETERNAL GOLD’ COLLECTION
Pushing the boundaries of fine jewelry, Prada debuts ETERNAL GOLD, the first truly sustainable fine jewelry collection by a global luxury brand using 100% certified recycled gold. Prada fine jewelry is embedded in sustainable practice that informs twenty-first century luxury, alongside time-honored artisanal techniques and precious gems and metals.
The campaign – to mark the début of ETERNAL GOLD – celebrates exceptional personalities, whose creativities truly stand outside time. They include the award-winning American poet and activist Amanda Gorman; the American actor, model, and singer-songwriter Maya Hawke; and Dutch-Korean-Canadian musician Somi Jeon.