PRADA ENTERS THE NEW YEAR WITH ITS EIGHTH EXCLUSIVE TIMECAPSULE NFT DROP
Prada announces the eighth installment of their Timecapsule NFT Collection. The drop on January 5th follows a successful 2022 campaign where Prada embraced the Web3 community and opened their reach to new audiences, allowing for unique experiences for NFT holders.
The latest NFT drop is #37 in the Timecapsule collection. Kicking off the new year, the first three months will present a series of shirts featuring special prints by Italian photographer Enzo Ragazzini from his archive from the late 60s’ and early 70s’.
Titled INTERFERENZA OTTICA ART PRINT BY ENZO RAGAZZINI 1969, the January shirt will feature a design made in 1969 on the occasion of the Enzo Ragazzini exhibition at the Institute of Contemporary Arts in London (ICA) with the optical interference technique, using mechanical devices of his own invention (the “rotating plane” for the circular patterns and the “rotating drum” for horizontal patterns). This work was then digitized in 2017.
The poplin shirt’s front pocket features the Prada enameled triangle logo and a transfer on the back with the word “JANUARY”. Each shirt comes accompanied by its own gifted NFT, which serves as an invitation to join Prada’s exclusive Crypted NFT community. As with their Spring/Summer fashion show, one Prada Timecapsule NFT Holder and a guest will be offered the opportunity to be hosted in Milan for a Prada exclusive experience including an invitation to the Prada Menswear Fall/Winter 2023 fashion show on January 15. More details will be shared on the Prada Crypted Community on Discord