Portraits of LA
Powered by the creative efforts of Naskademini and Marcus Troy, Parajumpers captures the movement and intensity of LA for their spirited Spring/Summer 2020 campaign of Parajumpers.
The adventurous image of the brand is shaped by the grit and energy of a city that thrives on individuality and demands attention. Ready to face the challenges urban living, locals put their own spin on staple pieces and contemporary forms. Comfort is modernized and emphasized with knits, fleeces and casual wear designed for functionality, durability and high-style. Individuality and movement are source of inspiration for the models, the campaign, and the seasonal collection.
Versatility and practicality are the drive behind puffers, padded parkas, featherweight and sleeveless items. Hybrids are the perfect bridge between the warmth of jackets and the freedom of knits. Oversized and relaxed pieces are a touch of the 90s in tech-fabrics. Blending contemporary forms and timeless design, colour palettes mimic night in the metropolis – khaki, midnight blue, alarm red.
Like Los Angeles, Parajumpers lives in the moment, in movement. The Spring/Summer 2020 campaign is about exploring new frontiers and conquering challenges – whether it’s in a city like Los Angeles, the California wilderness, or the realm of outerwear design.