PIAGET UNVEILS A NEW FLAGSHIP BOUTIQUE ON CANTON ROAD
Piaget is delighted to announce the opening of its new 200-square meters flagship boutique in Hong Kong.
Situated on Canton Road in the heart of the bustling, yet elegant, harbourfront district of Tsim Sha Tsui, the new boutique is the latest jewel in the crown of Harbour City, home to the city’s foremost luxury shopping boutiques. Salon Piaget is more than just a fitting home for Piaget’s luxury jewellery creations and refined timepieces, it also draws inspiration from the French word for living room Salon, making the new flagship boutique a welcoming place for visitors and friends to admire the creativity and savoir-faire of Piaget, to establish personal connections with the brand while enjoying the comforts of a luxury customer experience.
When visitors arrive at the new Canton Road flagship boutique, the façade in Piaget’s iconic blue and gold will unmistakably be a memorable first foray into the unique Piaget experience. With the gold, the façade pays tribute to the legendary goldsmithing ability that has come to represent the brand; with the deep blue, the façade tells the story of Piaget’s distinctive relationship with infinity. Designed by international award-winning designers Lyndon Neri and Rossana Hu of Neri&Hu Design, the façade’s intricate gold features come alive with shimmering movement as friends and visitors approach the new flagship boutique from afar; indeed, as one meanders through the crowds of Kowloon towards the façade, one cannot but be drawn into the impactful elegance of the gold.
As French artist Yves Klein once said of the colour blue – “Blue has no dimension. It is beyond dimension” – the blue of the façade symbolises the infinite possibilities that come with the audacity of Piaget’s craftsmanship. Moreover, inspired by the gold-specked but quintessential blue of the lapis lazuli – a prized precious stone thought by ancient civilisations to ward off ill fortune – the same blue represents in its monochrome the protective nature of this connection to the heavenly vaults that adorn the ceilings of sacred buildings and lay otherwise beyond our reach. Indeed, the story of the consummate blue of this façade is one of Piaget’s central beliefs: the blue sky is indeed the limit.