PIAGET CELEBRATES THE 150TH ANNIVERSARY OF THE MAISON

For Watches and Wonders 2024, Piaget celebrates the Maison’s 150th anniversary by expanding on 2023’s revival of its most iconic High Jewellery Watches signatures: the ground-breaking and hypnotic cuff watches and Swinging Sautoir, first introduced in 1969, and the audaciously precious Aura watch, launched in 1989.

PIAGET POLO G0A49009

Piaget’s launch of the sautoir watches in 1969 for the 21st Collection launch in Basel was not just a reintroduction of an antique style but an uber-contemporary take on it, combining their horological know-how, ultra-thin 9P movement, audacious ornamental dials and all the stylistic mores of the 60s and 70s jet-set.

SWINGING SAUTOIR
To understand the evolution of Piaget’s most precious High-Jewellery timepieces, one must go back to 1957 and the first heartbeat of what lies within each—the ultra-thin 9P hand-wound mechanical movement born in La Côte-aux-Fées, Switzerland, where Piaget was founded in 1874. Swinging Sautoir was first introduced in 1969, and the audaciously precious Aura watch was launched in 1989.

Each Swinging Sautoir case comes in a new, softly rounded trapeze case, a nod to the shape of the cases from the original 1969 collection. The Iconic 1970s–era colourway of blue and green is seen in a necklace of malachite and turquoise beads, flamboyantly radiating out from the diamond-paved set hand-twisted gold chain interspersed with yellow sapphires and brilliant-cut diamonds.

“I wanted to show that our watches and jewellery are real works of Art, and that the people who make them are real artists.”

Yves Piaget

CUFF WATCH
1969 also saw the introduction of the cuff watch, a boldly scaled style that only grew in exuberance and extravagance in size and materials: deep cuffs of graphic gold openwork, heavily textured gold bracelets and vibrant coloured dials.

AURA
When the first High Jewellery Aura timepiece was revealed in 1989, it sparked a frenzy of enthusiasm for the daring seamless integration of its bracelet and case, which were entirely paved with baguette-cut diamonds, proving Piaget’s prowess in gem-setting.

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