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In conversation with Sandra Mansour
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In conversation with Sandra Mansour

Fashion We had a delight speaking with Sandra Mansour about her new collaboration with H&M.     What is your collection in collaboration with H&M dedicated to?   Light and Hope! We used the sun and sunflower to bring these two components of nature to life. We wanted to create a collection that speaks true to the need for hope in these trying times.    How did the collaborative process begin?  ​ I received an email while I was on a weekend getaway celebrating my birthday. Next thing I knew, I was on a flight to Stockholm the week after that, and thus began this beautiful journey. It has been a remarkable experience working with the Fleur du Soleil team!  What inspired this collection?    In this specific collection, I referenced four female artists that serve as a constant inspiration to me. Toyen, Dorothea Tanning, Lena Leclercq and Bibi Zogbé. In every collection, I always gravitate towards painters and writers. They both serve as a guiding force for my imagination, and my creative process. Toyen and Dorothea Tanning, are excellent artists in their self-expression, and bringing to life the true meaning of surrealism. You can’t help but escape when you come across one of their paintings. Lena Leclercq, a poet that evokes in-depth emotion and expands your thought process with words, strong yet soft words. Finally, Bibi Zogbé, is a Lebanese painter, who painted flowers as an ode to her homeland. Her ability to express herself and her emotion through a single representation is so powerful, it summons emotions and thoughts you were never really aware you had.    Tell us what makes this collection especially unique in your point of view.   All the pieces that we made, and the fabrics we used make the Fleur du Soleil collection very poetic and true to the Sandra Mansour aesthetic. When collaborating we really wanted to bring both brand identities to life, the coolness of H&M and the ethereal feel of Sandra Mansour. We used soft and flowy fabrics, like point d’esprit , and ruffles, signature features found in many collections.  The campaign is also a very unique and true testimony to the House of Sandra Mansour. The fact that we were able to collaborate in this process as well gave both of us ability to express ourselves especially well, and the outcome is life.    Which are the key pieces of the collection?   I honestly love all the pieces, we really worked hard on creating a concise and fashion forward collection. We wanted a collection that translates easily from daywear to nightwear. I personally, love the caftan with the embossed sunflower print, the black wrap dress, and the point d’esprit tulle ruffled dress, which is a staple piece. All the accessories are easy to wear and add an extra flare to every outfit. Lastly, the t-shirt and hoody are my go to easy pieces.    What does a sunflower represent to you? Hope and light, this flower needs light to blossom, and so does all life on earth. It is a recurring flower, I used it in my first ready-to-wear Bridal collection. I think there is a very poetic, yet strong trait that can be found in the Sunflower. It is a flower that has the same cycle as the sun, it revolves its pattern around it, setting and rising at the same time.    What message are you sending to the women with this collection?   To persevere, and be agile. I think this year has taught us  how unexpected forces can come into play, and influence our lives in ways we never thought possible. For that, we need to be open to newness and change, and remember with change, no matter how difficult new opportunities prosper, and new visions come to life. Move forward with an open mind, and remember the light will always guide us.     all images by OUMAYMA BOUMESHOULI. We had a delight speaking with Sandra Mansour about her new collaboration with H&M.     What is your collection in collaboration with H&M dedicated to?   Light and Hope! We used the sun and sunflower to bring these two components of nature to life. We wanted to create a collection that speaks true to the need for hope in these trying times.    How did the collaborative process begin?  ​ I received an email while I was on a weekend getaway celebrating my birthday. Next thing I knew, I was on a flight to Stockholm the week after that, and thus began this beautiful journey. It has been a remarkable experience working with the Fleur du Soleil team!  What inspired this collection?    In this specific collection, I referenced four female artists that serve as a constant inspiration to me. Toyen, Dorothea Tanning, Lena Leclercq and Bibi Zogbé. In every collection, I always gravitate towards painters and writers. They both serve as a guiding force for my imagination, and my creative process. Toyen and Dorothea Tanning, are excellent artists in their self-expression, and bringing to life the true meaning of surrealism. You can’t help but escape when you come across one of their paintings. Lena Leclercq, a poet that evokes in-depth emotion and expands your thought process with words, strong yet soft words. Finally, Bibi Zogbé, is a Lebanese painter, who painted flowers as an ode to her homeland. Her ability to express herself and her emotion through a single representation is so powerful, it summons emotions and thoughts you were never really aware you had.    Tell us what makes this collection especially unique in your point of view.   All the pieces that we made, and the fabrics we used make the Fleur du Soleil collection very poetic and true to the Sandra Mansour aesthetic. When collaborating we really wanted to bring both brand identities to life, the coolness of H&M and the ethereal feel of Sandra Mansour. We used soft and flowy fabrics, like point d’esprit , and ruffles, signature features found in many collections.  The campaign is also a very unique and true testimony to the House of Sandra Mansour. The fact that we were able to collaborate in this process as well gave both of us ability to express ourselves especially well, and the outcome is life.    Which are the key pieces of the collection?   I honestly love all the pieces, we really worked hard on creating a concise and fashion forward collection. We wanted a collection that translates easily from daywear to nightwear. I personally, love the caftan with the embossed sunflower print, the black wrap dress, and the point d’esprit tulle ruffled dress, which is a staple piece. All the accessories are easy to wear and add an extra flare to every outfit. Lastly, the t-shirt and hoody are my go to easy pieces.    What does a sunflower represent to you? Hope and light, this flower needs light to blossom, and so does all life on earth. It is a recurring flower, I used it in my first ready-to-wear Bridal collection. I think there is a very poetic, yet strong trait that can be found in the Sunflower. It is a flower that has the same cycle as the sun, it revolves its pattern around it, setting and rising at the same time.    What message are you sending to the women with this collection?   To persevere, and be agile. I think this year has taught us  how unexpected forces can come into play, and influence our lives in ways we never thought possible. For that, we need to be open to newness and change, and remember with change, no matter how difficult new opportunities prosper, and new visions come to life. Move forward with an open mind, and remember the light will always guide us.     all images by OUMAYMA BOUMESHOULI.

Acne Studios launches the Fall/Winter 2020 collection with team members and their dogs
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Acne Studios launches the Fall/Winter 2020 collection with team members and their dogs

Fashion Acne Studios launch of the Fall/Winter 2020 collection features dog artwork realized by British artist, Lydia Blakeley, known for casting her creative gaze onto everything from prize poodles to cat memes.     To capture the garments showcasing man’s best friend, Acne Studios gathered members of its own team members for a portrait of employees and their dogs. Swedish photographer AndersEdström, captures this Acne Studios special occasion. Sta ers along with their dogs werephotographed wearing the pup-focused garments as well as oversized suiting pieces from the collection at the headquarters in Stockholm, once the Czech Embassy.     “A while ago I became a dog owner myself. Ever since then I’ve started to notice the ‘dog people’, walking, being and dressing. I didn’t see them in the same way before and now I guess I’ve become one myself. For this collection, I wanted to highlight and credit that subculture for all the inspiration it has given me.” says Jonny Johansson, Creative Director of Acne Studios.     With the 70s brutalist-style building as a backdrop along with interior, the portrait captures Pontus Björkman, Global Wholesale Director and his Yorkshire Terrier Kenzo; Edouard Schneider, Global Communications Director and his Miniature Dachshund Pumba; Ioana Ciocan, Technical Designer and her French Bulldog Jasper, to name a few.     The Acne Studios Fall/Winter 2020 collection in full is a reimagination of vintage workwear. Lydia’s dog motifs, which are screen-printed throughout the collection on cotton staples,are found among lumberjack-inspired annels, over-dimensioned checks and classic denim.The collection is composed of a range of fabrics, from denims to silks, in a mix of bold and neutral hues.     The Acne Studios Fall/Winter 2020 collection is available in Acne Studios stores and online at acnestudios.com. Acne Studios launch of the Fall/Winter 2020 collection features dog artwork realized by British artist, Lydia Blakeley, known for casting her creative gaze onto everything from prize poodles to cat memes.     To capture the garments showcasing man’s best friend, Acne Studios gathered members of its own team members for a portrait of employees and their dogs. Swedish photographer AndersEdström, captures this Acne Studios special occasion. Sta ers along with their dogs werephotographed wearing the pup-focused garments as well as oversized suiting pieces from the collection at the headquarters in Stockholm, once the Czech Embassy.     “A while ago I became a dog owner myself. Ever since then I’ve started to notice the ‘dog people’, walking, being and dressing. I didn’t see them in the same way before and now I guess I’ve become one myself. For this collection, I wanted to highlight and credit that subculture for all the inspiration it has given me.” says Jonny Johansson, Creative Director of Acne Studios.     With the 70s brutalist-style building as a backdrop along with interior, the portrait captures Pontus Björkman, Global Wholesale Director and his Yorkshire Terrier Kenzo; Edouard Schneider, Global Communications Director and his Miniature Dachshund Pumba; Ioana Ciocan, Technical Designer and her French Bulldog Jasper, to name a few.     The Acne Studios Fall/Winter 2020 collection in full is a reimagination of vintage workwear. Lydia’s dog motifs, which are screen-printed throughout the collection on cotton staples,are found among lumberjack-inspired annels, over-dimensioned checks and classic denim.The collection is composed of a range of fabrics, from denims to silks, in a mix of bold and neutral hues.     The Acne Studios Fall/Winter 2020 collection is available in Acne Studios stores and online at acnestudios.com.

Special editorial collaboration with Balenciaga, photographed by Paul Scala
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Special editorial collaboration with Balenciaga, photographed by Paul Scala

Men Balenciaga X Numéro Homme Netherlands Special   Demna Gvasalia's Fall 2020 collection for Balenciaga was like a black mass in the worship of silhouette, austerity and minimalism; creating a powerful shift in the parameters of contemporary menswear. And like any religious episode, these clothes have the power to provoke thought. They also spark a new approach to sensuality and the beauty that lies in restraint. However, unlike The Invisible Man who inspired these images, here are clothes in which you can lose yourself. Lose yourself to find something else...  - Karl Plewka      TEAM CREDITS: Editor in Chief / casting  @timiletonja Photographer @paulscala Styling @karlplewka Hair @kenorourke1 Makeup Artist @joeyjoeychoy Model @yatesy17 @heroesmodels wearing @balenciaga Set Design @ciaranlindenbeale Shibari @anatomiestudiolondon   Balenciaga X Numéro Homme Netherlands Special   Demna Gvasalia's Fall 2020 collection for Balenciaga was like a black mass in the worship of silhouette, austerity and minimalism; creating a powerful shift in the parameters of contemporary menswear. And like any religious episode, these clothes have the power to provoke thought. They also spark a new approach to sensuality and the beauty that lies in restraint. However, unlike The Invisible Man who inspired these images, here are clothes in which you can lose yourself. Lose yourself to find something else...  - Karl Plewka      TEAM CREDITS: Editor in Chief / casting  @timiletonja Photographer @paulscala Styling @karlplewka Hair @kenorourke1 Makeup Artist @joeyjoeychoy Model @yatesy17 @heroesmodels wearing @balenciaga Set Design @ciaranlindenbeale Shibari @anatomiestudiolondon  

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FENDI launches it's new image campaign starring Zoey Deutch
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FENDI launches it's new image campaign starring Zoey Deutch

Fashion FENDI launches its first ever worldwide video and image campaign in honor of its first iconic bag, the Peekaboo, featuring actress and producer Zoey Deutch.   The campaign highlights the emotional relationship between the Peekaboo bag and Zoey, celebrating her most authentic, intimate, true inner self.   The story unfolds as Zoey on set is embracing her Peekaboo, revealing its inside while her own personality shines. Her inner soul appears, along with the inside of the Bag itself: the story follows her, cut into a short, chronological sequence that leads the viewer into the moment when she seats in the studio – ready to be photographed with the FENDI Peekaboo. The soundtrack song I See You by The Horrors flaunts Zoey’s bold, eccentric, energetic personality, magnifying the magic relationship between her and the Peekaboo.   Presented for the FENDI Fall/Winter 2020-21 Collection last February, the new Peekaboo features a new accordion-frame shape, to open in a deep ‘smile’featuring inside pockets which can be interchangeable in smooth leather or precious skins and personalized with one’s initials.      Since its creation for Spring/Summer 2009, Silvia Venturini Fendi has combined the Maison’s savoir-faire and limitless creativity with the research for high-quality materials and details, giving life to infinite versions of the Peekaboothat – each one with its standout and distinctive features – all flawlessly embody the versatile and timeless aspect of this bag that has been and will continue to be elevated, reinterpreted and declined season after season, collection after collection.      The campaign is set to launch globally from the end of July in print issues and online, while the new Peekaboo bag will hit stores from late August. Explore more on Fendi.com FENDI launches its first ever worldwide video and image campaign in honor of its first iconic bag, the Peekaboo, featuring actress and producer Zoey Deutch.   The campaign highlights the emotional relationship between the Peekaboo bag and Zoey, celebrating her most authentic, intimate, true inner self.   The story unfolds as Zoey on set is embracing her Peekaboo, revealing its inside while her own personality shines. Her inner soul appears, along with the inside of the Bag itself: the story follows her, cut into a short, chronological sequence that leads the viewer into the moment when she seats in the studio – ready to be photographed with the FENDI Peekaboo. The soundtrack song I See You by The Horrors flaunts Zoey’s bold, eccentric, energetic personality, magnifying the magic relationship between her and the Peekaboo.   Presented for the FENDI Fall/Winter 2020-21 Collection last February, the new Peekaboo features a new accordion-frame shape, to open in a deep ‘smile’featuring inside pockets which can be interchangeable in smooth leather or precious skins and personalized with one’s initials.      Since its creation for Spring/Summer 2009, Silvia Venturini Fendi has combined the Maison’s savoir-faire and limitless creativity with the research for high-quality materials and details, giving life to infinite versions of the Peekaboothat – each one with its standout and distinctive features – all flawlessly embody the versatile and timeless aspect of this bag that has been and will continue to be elevated, reinterpreted and declined season after season, collection after collection.      The campaign is set to launch globally from the end of July in print issues and online, while the new Peekaboo bag will hit stores from late August. Explore more on Fendi.com

Louis Vuitton Men’s Collection by Virgil Abloh Fall-Winter 2020
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Louis Vuitton Men’s Collection by Virgil Abloh Fall-Winter 2020

Men The title of the Fall-Winter 2020 collection, ‘Heaven on Earth’ is an image of the core values embodied by Virgil Abloh atLouis Vuitton: a dream world that transcends prejudice as an objective to inspire inclusivity and unity-in-diversity through his work. It is underpinned by the overarching philosophy of Black Imagination and the continual imbuement of Black representation within fashion, luxury and beyond. Shot in London, the campaign lends its platform to young creative talent from across the arts, featuring the likes of British actor Michael Ward and Ghanaian model Ottawa Kwami as part of its cast.     The collection studies the anthropology of the suit and the reprogramming of traditional dress codes. Virgil Abloh investigates the lifelong relationship formed by adolescent and young men with shirting and suiting in a material and gurative exercise in freedom, presented within the familiar constrictions of tailoring. The rm symbol of convention, trade and success, the tapered silhouette departs its corporate comfort zone. Twisted and turned, the dress codes of an old world are neutralised, re-appropriated and embraced for a progressive joie de vivre.   Black Imagination: The transformative process of rethinking and overturning the inherited and often unconscious expectations tied to Black identities through history, and creating an encouraging Black consciousness for the present and the future.     The utopian idea of ‘Heaven on Earth’ creates the framework for the Louis Vuitton Fall-Winter 2020 Men’s campaign. Photographed by Tim Walker, the images widen the collection’s surrealist lens through the metaphorical language of clouds. Applying his ongoing premise of Boyhood – seeing the world through the unspoiled eyes of a child – Men’s Artistic Director Virgil Abloh employs clouds as a symbol of freedom, unity and peace. Evading constraint, territory and possession, they are dreamlike bodies oating across a sky observed universally across borders and beliefs. The title of the Fall-Winter 2020 collection, ‘Heaven on Earth’ is an image of the core values embodied by Virgil Abloh atLouis Vuitton: a dream world that transcends prejudice as an objective to inspire inclusivity and unity-in-diversity through his work. It is underpinned by the overarching philosophy of Black Imagination and the continual imbuement of Black representation within fashion, luxury and beyond. Shot in London, the campaign lends its platform to young creative talent from across the arts, featuring the likes of British actor Michael Ward and Ghanaian model Ottawa Kwami as part of its cast.     The collection studies the anthropology of the suit and the reprogramming of traditional dress codes. Virgil Abloh investigates the lifelong relationship formed by adolescent and young men with shirting and suiting in a material and gurative exercise in freedom, presented within the familiar constrictions of tailoring. The rm symbol of convention, trade and success, the tapered silhouette departs its corporate comfort zone. Twisted and turned, the dress codes of an old world are neutralised, re-appropriated and embraced for a progressive joie de vivre.   Black Imagination: The transformative process of rethinking and overturning the inherited and often unconscious expectations tied to Black identities through history, and creating an encouraging Black consciousness for the present and the future.     The utopian idea of ‘Heaven on Earth’ creates the framework for the Louis Vuitton Fall-Winter 2020 Men’s campaign. Photographed by Tim Walker, the images widen the collection’s surrealist lens through the metaphorical language of clouds. Applying his ongoing premise of Boyhood – seeing the world through the unspoiled eyes of a child – Men’s Artistic Director Virgil Abloh employs clouds as a symbol of freedom, unity and peace. Evading constraint, territory and possession, they are dreamlike bodies oating across a sky observed universally across borders and beliefs.

Exclusive Editorial by Kat Irlin
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Exclusive Editorial by Kat Irlin

Fashion Exclusive hats inspired digital  editorial captured in New York by Kat Irlin.   TEAM CREDITS: models: Lia & Odette Pavlova at Next Management stylist: Anna Katsanis make-up: Jodie Boland hair by: Riad Azar assistant: Roshaknie Hayes editor: Timotej Letonja   Exclusive hats inspired digital  editorial captured in New York by Kat Irlin.   TEAM CREDITS: models: Lia & Odette Pavlova at Next Management stylist: Anna Katsanis make-up: Jodie Boland hair by: Riad Azar assistant: Roshaknie Hayes editor: Timotej Letonja  

PRE-ORDER for our coming Fall & Winter issue is now available on BoutiqueMags.com
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PRE-ORDER for our coming Fall & Winter issue is now available on BoutiqueMags.com

Fashion We are excited to share a small preview of our coming Fall & Winter issue released in October. You can now pre-order it in the link in our bio. / With two of our cover stars Barbara Palvin & Dylan Sprouse photographed by  Marcus Cooper and styled by our fashion director Lisa Jarvis, with casting by our editor-in-chief Timotej Letonja #NuméroNetherlands #PreOrder #NewIssue #ComingSoon #DateNight #DylanandBarbara     PRE-ORDER: https://boutiquemags.com/products/numero-netherlands-issue-03-dylan-and-... We are excited to share a small preview of our coming Fall & Winter issue released in October. You can now pre-order it in the link in our bio. / With two of our cover stars Barbara Palvin & Dylan Sprouse photographed by  Marcus Cooper and styled by our fashion director Lisa Jarvis, with casting by our editor-in-chief Timotej Letonja #NuméroNetherlands #PreOrder #NewIssue #ComingSoon #DateNight #DylanandBarbara     PRE-ORDER: https://boutiquemags.com/products/numero-netherlands-issue-03-dylan-and-...

PRE-ORDER for our coming Fall & Winter issue is now available on BoutiqueMags.com
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PRE-ORDER for our coming Fall & Winter issue is now available on BoutiqueMags.com

Fashion We are excited to share a small preview of our coming Fall & Winter issue released in October. You can now pre-order it in the link in our bio. / Happy Birthday to one of our cover stars @josephinelangford photographed by @damon_baker and styled by @lisajarvis_stylist and editor-in-chief @timiletonja#NuméroNetherlands #PreOrder#NewIssue #ComingSoon      PRE-ORDER: https://boutiquemags.com/products/numero-netherlands-issue3?_pos=3&_sid=4125eab4b&_ss=r   We are excited to share a small preview of our coming Fall & Winter issue released in October. You can now pre-order it in the link in our bio. / Happy Birthday to one of our cover stars @josephinelangford photographed by @damon_baker and styled by @lisajarvis_stylist and editor-in-chief @timiletonja#NuméroNetherlands #PreOrder#NewIssue #ComingSoon      PRE-ORDER: https://boutiquemags.com/products/numero-netherlands-issue3?_pos=3&_sid=4125eab4b&_ss=r  

Alexander McQueen Autumn & Winter campaign
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Alexander McQueen Autumn & Winter campaign

Fashion Alexander McQueen Autumn & Winter 2020 campaign featuring Anok Yai, Sora Choi and Jill Kortleve, photographed by Jamie Hawkesworth and art directed by M-M Paris. Alexander McQueen Autumn & Winter 2020 campaign featuring Anok Yai, Sora Choi and Jill Kortleve, photographed by Jamie Hawkesworth and art directed by M-M Paris.

Exclusive Editorial "Ophelia"
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Exclusive Editorial "Ophelia"

Fashion A story about the human existence. It’s about feeling stuck behind a glass wall. It’s about feeling visible but not seen. Wanted but not welcome. The texture of tenderness running up your spine, gently touching your skin. A weight gets lifted off your chest because you no longer feel trapped within your own flesh. It feels like a warm hand touching your cheek. Skin to skin. Human to human. The collected pieces of yourself form a masterpiece, a goddess pressing her breasts against the wall that’s holding her back. Filling your lungs with life knowing they will expand and contract giving yourself the permission to come home.     TEAM CREDITS: Photography DEBORA BRUNE www.deborabrune.com / @debora_brune Styling CAMILLE NAOMI FRANKE / https://www.camillenaomi.com// @camiillefr Model YASMIN @ LET IT GO MANAGEMENT / @opheliathanatos Hair and Make up ANA BUVINIC @ BASICS BERLIN/ https://www.anabuvinic.com/ @ana.buvinic.mua Assistant JELENA KOVACEVIC / @jelena_asdf LUISA BOCKSNICK / @bxnck A story about the human existence. It’s about feeling stuck behind a glass wall. It’s about feeling visible but not seen. Wanted but not welcome. The texture of tenderness running up your spine, gently touching your skin. A weight gets lifted off your chest because you no longer feel trapped within your own flesh. It feels like a warm hand touching your cheek. Skin to skin. Human to human. The collected pieces of yourself form a masterpiece, a goddess pressing her breasts against the wall that’s holding her back. Filling your lungs with life knowing they will expand and contract giving yourself the permission to come home.     TEAM CREDITS: Photography DEBORA BRUNE www.deborabrune.com / @debora_brune Styling CAMILLE NAOMI FRANKE / https://www.camillenaomi.com// @camiillefr Model YASMIN @ LET IT GO MANAGEMENT / @opheliathanatos Hair and Make up ANA BUVINIC @ BASICS BERLIN/ https://www.anabuvinic.com/ @ana.buvinic.mua Assistant JELENA KOVACEVIC / @jelena_asdf LUISA BOCKSNICK / @bxnck

Exclusive Editorial by Allan Hamitouche
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Exclusive Editorial by Allan Hamitouche

Men Exclusive new editorial captured by the lens of Allan Hamitouche.     TEAM CREDITS: MODEL : DAVID PRINCE @ 16MEN PHOTOGRAPHY : ALLAN HAMITOUCHE STYLIST : JEREMIE CHEGRANE  STYLIST ASSISTANT : GEOFFREY SAUVAGE EDITOR: TIMOTEJ LETONJA Exclusive new editorial captured by the lens of Allan Hamitouche.     TEAM CREDITS: MODEL : DAVID PRINCE @ 16MEN PHOTOGRAPHY : ALLAN HAMITOUCHE STYLIST : JEREMIE CHEGRANE  STYLIST ASSISTANT : GEOFFREY SAUVAGE EDITOR: TIMOTEJ LETONJA

Gucci Fall-Winter 2020-2021 Advertising Campaign, The Ritual
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Gucci Fall-Winter 2020-2021 Advertising Campaign, The Ritual

Fashion Titled The Ritual, the new Gucci advertising campaign follows the reversal of perspective that characterized Creative Director Alessandro Michele’s vision for the Fall-Winter 2020-2021 show, where the audience was invited to witness what goes on behind the scenes, behind the curtains. Further exploring the idea of looking at things from a different point of view, new possibilities opened up.     Consequently, models were asked to be the authors of the new campaign and were given the brief to simply inhabit the looks in their daily lives from the comfort of their own, intimate spaces and record themselves doing so. The lens is thus that of this eclectic cast of characters, and the result is a deeply personal, honest and candid series of self-portraits.     With freshness and authenticity, these hyper-real images depict one’s home as a personal creative laboratory, whose inhabitants are free to have fun and experiment using their imagination: they acted as photographers and storytellers, producers and scenographers. The different formats echo the array of tools used, ranging from disposable cameras to camera phones, adding to the variety of results and telling of individual decisions about how the protagonists wish to be seen.     “I decided to let the clothes travel towards the houses of the cast of models – the characters that have embodied my stories for years; individuals I chose precisely, over time, for their uniqueness that usually brings my campaigns to life. I asked them to represent the idea they have of themselves, to go public with it, shaping the poetry that accompanies them. I encouraged them to play, improvising with their life”, Alessandro Michele explained.   By ceding control, a new type of creativity is unleashed. So here’s the Gucci community, knitting, gardening, sunbathing, brushing teeth, hanging out on the roof of a building, jumping off a bed, with pets, even playing darts while skateboarding indoors on a polished wooden floor.  Though the scenarios are every day, the images are anything but, showing how Gucci’s magical Romanticism inspires a peculiar, emotional dreamlike quality.   Surprisingly, a certain consistency fosters the whole visual experiment of self-portraits and their footage, a consistency that speaks of an infusion of Gucci, even from afar.   #GucciTheRitual   Credits:   Creative Director: Alessandro Michele Art Director: Christopher Simmonds Photographer/Director: models Hair stylist: models Make up: models Titled The Ritual, the new Gucci advertising campaign follows the reversal of perspective that characterized Creative Director Alessandro Michele’s vision for the Fall-Winter 2020-2021 show, where the audience was invited to witness what goes on behind the scenes, behind the curtains. Further exploring the idea of looking at things from a different point of view, new possibilities opened up.     Consequently, models were asked to be the authors of the new campaign and were given the brief to simply inhabit the looks in their daily lives from the comfort of their own, intimate spaces and record themselves doing so. The lens is thus that of this eclectic cast of characters, and the result is a deeply personal, honest and candid series of self-portraits.     With freshness and authenticity, these hyper-real images depict one’s home as a personal creative laboratory, whose inhabitants are free to have fun and experiment using their imagination: they acted as photographers and storytellers, producers and scenographers. The different formats echo the array of tools used, ranging from disposable cameras to camera phones, adding to the variety of results and telling of individual decisions about how the protagonists wish to be seen.     “I decided to let the clothes travel towards the houses of the cast of models – the characters that have embodied my stories for years; individuals I chose precisely, over time, for their uniqueness that usually brings my campaigns to life. I asked them to represent the idea they have of themselves, to go public with it, shaping the poetry that accompanies them. I encouraged them to play, improvising with their life”, Alessandro Michele explained.   By ceding control, a new type of creativity is unleashed. So here’s the Gucci community, knitting, gardening, sunbathing, brushing teeth, hanging out on the roof of a building, jumping off a bed, with pets, even playing darts while skateboarding indoors on a polished wooden floor.  Though the scenarios are every day, the images are anything but, showing how Gucci’s magical Romanticism inspires a peculiar, emotional dreamlike quality.   Surprisingly, a certain consistency fosters the whole visual experiment of self-portraits and their footage, a consistency that speaks of an infusion of Gucci, even from afar.   #GucciTheRitual   Credits:   Creative Director: Alessandro Michele Art Director: Christopher Simmonds Photographer/Director: models Hair stylist: models Make up: models

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