PELLAT-FINET APPOINTS DRYCE LAHSSAN AS CREATIVE DIRECTOR
Renowned Parisian brand, PELLAT-FINET, recognized for its audacious take on luxurious cashmere, proudly announces the appointment of Dryce Lahssan as Creative Director of Collections and Image.
This significant development heralds a new era for the label as it approaches its 30th anniversary in 2024, with Dryce Lahssan infusing his design prowess, consultancy background, and forward-thinking instincts into PELLAT-FINET’s distinctive heritage.
Under the ownership of Thierry Gillier since 2019, PELLAT-FINET continues the legacy of its founder, Lucien, who, over several decades, garnered a dedicated following for reimagining classic cashmere sweaters of the highest quality as a vibrant canvas for bold colors and provocative graphics, including cannabis leaves and skulls. More recently, PELLAT-FINET has shifted its focus to the essence of knitwear with collections characterized by purity in both appearance and texture.
“To take the helm of a brand born from such a transgressive mindset is a unique opportunity. I am always striving to redefine luxury and advance it with a disruptive approach. Now, I am thrilled to do so while collaborating with the finest cashmere technicians and factories. PELLAT-FINET captures the modern tension between luxury and self-expression, affording me immense freedom to establish new codes and envision the brand’s future—a 3.0 image,” remarked Dryce Lahssan.
Dryce joins PELLAT-FINET at a moment of heightened visibility and growth. In March, the brand inaugurated a boutique at 326 Rue Saint-Honore, directly across from Colette, the legendary and influential retailer (1997-2017) that once carried the brand.
During Fashion Week, Dryce will introduce his creative direction, including a selection of statement pieces, to partners and buyers by appointment.
“I am delighted to entrust the creative direction of PELLAT-FINET to Dryce Lahssan. His remarkable fashion acumen, luxury expertise, and all-encompassing creative approach make him the ideal leader to propel this cult brand into the future,” stated Thierry Gillier.
About Dryce Lahssan
Dryce Lahssan is a respected figure within the fashion industry, having cultivated a career as both a designer and a consultant specializing in communication, strategy, and image. A graduate of Studio Bercot in Paris, he launched LAHSSAN in March 2010, a label primarily focusing on trench coats. His experimentation, transformation, and refinement of this essential wardrobe item captured the attention of discerning buyers and editors alike. Leveraging his profound knowledge of fashion and a robust network across fashion capitals, Dryce Lahssan has provided valuable insights and advice throughout his extensive career.