PELAGIA KOLOTOUROS TAKES CREATIVE LEAD AT LACOSTE
Pelagia Kolotouros will oversee the Creative Studio of the iconic French brand and bring her vision to all its collections. Her appointment comes as Lacoste instills a new artistic approach, with a collaborative studio model focused on a collective vision. Pelagia Kolotouros will also oversee the collaboration between the brand’s creative teams, and the creative communities and collectives engaged with Lacoste.
For Catherine Spindler, Deputy CEO of Lacoste: “I am delighted to welcome Pelagia Kolotouros to our House. Her arrival comes at a time of renewed artistic approach aimed at pushing the brand’s creativity and desirability even further. With her recognized expertise in developing collaborations with proven and unique influence, her ability to redefine creative models to elevate pieces to iconic status, and her talent for connecting cultures, particularly from fashion and sports, Pelagia has all the assets to accompany Lacoste in its new cycle of creative expression and in the pursuit of its ambition: to become the most inspiring French brand in fashion sports.”
Pelagia Kolotouros graduated from Parsons School of Design in New York. She started her career at Theory in 2008 where she worked in the Women’s and Men’s divisions. In 2003, she joined Calvin Klein where she was appointed Design Director Men’s. She then accompanied Yeezy in its artistic direction, including the brand’s collaboration with Adidas. In 2017, she became Global Creative Director of The North Face, where she was responsible for the City, Streetwear, Youth Wear, Women’s and Men’s divisions. She then joined Adidas, where she was in charge of collaborations with Ivy Park and Pharrel Williams, for the Textile, Footwear, Women’s and Men’s collections.