Paul Smith, known for high-quality men’s tailoring, announces their return to the 106th edition of Pitti Immagine Uomo in June. Not only will the company participate at the event, but also be the opening act with the presentation of Paul Smith’s Spring-Summer 2025 Menswear collection.

“I am very excited to be opening Pitti Uomo with the debut of my Spring/ Summer 25 men’s collection on Tuesday 11th June. I was one of the first guest designers to be invited to show at Pitti back in 1993 and I think that it’s a wonderful moment that highlights some of the best menswear around in a very real way. I am looking forward to presenting my collection in a more personal setting, the return to Florence feels like just the right thing to do.” 

Sir Paul Smith

Since the company’s beginnings in 1970, Paul Smith has been synonymous with the suit. Helping to reinvigorate men’s tailoring, Paul was part of a new wave of designers who took a playful approach to the well-established tenets of formal clothing, creating something unprecedented while paying respect to the past. And it’s with this in mind that Paul Smith announces its return to Pitti Immagine Uomo, an event which has a particular reverence for tailored clothing. 

“Paul Smith is a visionary designer, a creative with endless curiosity, an inexhaustible enthusiast, a gentleman of natural elegance, an ambassador of British creativity, a fashion lover, and a biker. And for us – for me personally and for Pitti Immagine – he is a great friend. The connection between Sir Paul Smith and Pitti has led us to create many memorable events over these thirty years: we are honored that another stage of this incredible race will take place in Florence at the next Pitti.” 

Raffaello Napoleone, CEO of Pitti Immagine

Beginning in 1972, Pitti Immagine’s history of championing craft, quality and timeless design is almost as long as Paul’s. It stands as a representation of the very best in fashion, bringing the world’s finest designers together in the heart of Florence. On 11th June 2024, Paul Smith will return to Pitti Immagine Uomo, opening its SS25 presentation to buyers and press.