PATTA COLLABORATES WITH GRAPHIC DESIGN STUDIO EXPERIMENTAL JETSET
Patta and Experimental Jetset are proud to present their latest collaboration. The two brands are no strangers to each other, having worked on projects in the past. Founded in 1997 in Amsterdam, Experimental Jetset is a small, independent, graphic design studio with a simple mantra: “turning language into objects.” The studio’s modern style focuses on printed matter and conceptual, site-specific installations, their work is recognized globally and featured in exhibitions at world-renowned institutions.
Patta and Experimental Jetset have created a full capsule of unique designs that echo the values of psychogeography. Experimental Jetset has overlaid classic Patta staples such as the Coaches Jackets, Hooded Sweaters, Graphic T-Shirts and Crewneck Sweaters with a psychogeographic spin. Harnessing the aesthetic of metropolitan maps and directional signage. The idea of psychogeography is to defy the prescriptive directions leading you through a city, and instead drift, explore and wander in a more natural, free-flowing way. With this capsule collection, you can remind yourself that it’s all about the journey, not the destination. Reject the autopilot routes you typically travel and explore based on impulse. This collaboration is about the apparel and where you take these styles. Right is left. Left is right.South is north. North is south.
PATTA X EXPERIMENTAL JETSET X CONVERSE
Patta, Experimental Jetset and Converse teamed up on a new shoe, inspired by unexpected city exploration. For this collaboration the trio brought their elevated approach and vision to the table to create a unique Chuck 70 Hi.
On this Chuck 70, Experimental Jetset puts a psychogeographic spin with an aesthetic of metropolitan maps and directional signage. The idea of psychogeography is to defy the prescriptive directions leading you through a city, and instead drift, explore and wander in a more natural, free-flowing way.
The Patta x Experimental Jetset capsule collection will be available Thursday, November 10th exclusively on patta.nl, on the Patta mobile app and in Patta Chapter stores. Patta is also opening a pop up store at Zeedijk 93 to celebrate the launch Thursday October 10th from 12pm.