The show was held at La Samaritaine, the department store owned by LVMH – Moët Hennessy Louis Vuitton, which acquired the brand in 2019. 

Driven by the perfect soundtrack, “My Hair Looks Fierce” by Amanda Lepore, the Patou’s Fall show opened with a red quilted dress.

All eyes were on the accessories of this first look: the bucket hat and the grocery cart. Emblematic of this collection, this accessory is no longer “ringard” to quote Jean Christophe Bouvet, aka Pierre Cadault in “Emily in Paris”, guest of the show. The grocery cart is about to become the new ultimate chic accessory. This new IT bag is signed Caddie, a family business based in Alsace. The first look got the ball rolling, followed by five other looks in bold, flashy red, featuring puffer jackets and crop tops.

For this disruptive collection, entitled “shopping chronicles” Guillaume Henry was inspired by the clients of the Samaritaine themselves: these elegant ladies that the designer loves to observe “I love it when I see a woman with a grocery cart. I am immediately drawn to her because she makes me smile” he said. 

Perched on leather thigh-high boots designed by Maison Ernest, these department store muses proved that shopping is not only a sport, but mostly an art. We saw a farandole of precious fabrics, from velvet to satin, with a dash of sparkles.
All details were carefully mastered, and particular attention was drawn to the headgear: branded bucket hat, faux fur cap, woolen bonnet or satin bows adorning the powerful ponytails of the models. Not to mention the ultimate accessory for any good shopping addict, the mobile phone and its case signed Patou.