Parajumpers presents the Spring / Summer 2021 Campaign

The characters that tell the story of this collection are artists, from photographers to filmmakers, from writers to actors and chefs. Their journey is paved with creativity and inspiration gathered from the world around them, whether it be the people they meet or the nature that surrounds them.

Italian-born luxury outerwear brand Parajumpers launches the new Spring-Summer 2021 collection campaign and focuses on the creative and artistic journey of the characters. The campaign combines floral and natural elements, with a mixture of bright and desaturated colours, embracing the feelings of lightness and rebirth that the spring evokes. The collection focuses on innovation and design, implementing the colour selection and the fabric choice, creating pieces that withstand the passing of time and trends.