Panerai is pleased to announce the auction sale of three important Panerai watches through Phillips in association with Bacs and Russo, at the much anticipated December Racing Pulse Flagship Auction.

The exciting hero of the auction – the famous Panerai Luminor PAM5218-201/A (Lot 47) consigned personally by multiple Academy Award™ nominee and Golden Globe™ winner, Sylvester Stallone sold for an unprecedented $214,200, after less than 5 minutes of bidding.

This selling price was a nod not only to the incredible provenance of the timepiece, but also to the immense fascination the brand’s early history continues to hold for collectors.

The watch achieved almost fabled status amongst enthusiasts and is widely acknowledged as the catalyst for Panerai’s launch on global stage as it changed the brand forever.

“We are excited to bear witness to a historic moment so inextricably connected to both Panerai’s beginning and future,” said Jean-Marc Pontroué, Panerai CEO.

“As a brand, we have always looked to the horizon of what is possible while keeping one foot firmly grounded in the principles and foundation of our past. After the success of the first Phillips auction in Hong Kong a couple of weeks ago, this is a strong signal that Panerai remains in the heart of the collectors’ community. We are proud to have partnered with Phillips to offer watchmaking enthusiasts worldwide a unique timepiece so representative of our pioneering spirit.