PALM ANGELS LAUNCHES A ONE-OF-A KIND POP-UP BOUTIQUE IN LOS ANGELES
A precise point of view, a culturally relevant standpoint, a strong creativity, and a definite sense of community connect Palm Angels to the American culture that mixes Italianness since inception.
Hello Los Angeles, city of Palm Angels, where everything can happen and where the brand launches from November 10th a one-of-a kind pop up boutique in the area in front of Maxfield, with which Francesco Ragazzi, Founder and Creative Director of the brand, decided to join forces and come back to where everything started.
Conceived and designed with the offbeat lens of Palm Angels, the Los Angeles boutique, a space where customers can live the brand in a true 360° experience, is a real free-standing store that will last for three weeks only. Different atmospheres live together in the same space, where highly curated materials coexist with raw design and luxury finishings. The heart of the store is the Palm tree: more than an installation, it represents the brand mark creatively. The store, based on a never the same offerings, is a sort of open box that almost every week will be populated by different collections: from a dedicated ones, an homage to LA titled ‘You are exactly where you need to be’, to the Palm Angels outerwear collection, and then to the ski wear collection, to a unique Moon Boot capsule, to the 8 Moncler Palm Angels collection, to Mate bikes, and for the first time ever to a one-off high jewelry collection of four single pieces crafted by the Londoner jeweler Duffy.
As a person before being a creative Francesco Ragazzi translates seamlessly into the brands’ world a precise philosophy, a vision based on explicit values that reference a deep sense of belonging, expressed by freedom, individuality, and exploration in the broader sense. To this end Palm Angels is a kind of platform of values in which people find their place to be whatever they want.
‘Palm Angels was born as a photography book, featuring black-and-white pictures of the Los Angeles skateboard scene, that I shot in 2011. At the time I was inspired to create the book by my passion for photography, as a true art of expression, and that laid-back LA vibe that you could only live and authentically experience in places like Venice beach. I have grown up with those americana imagery, of West and East coasts particularly, that I naturally infused in Palm Angels. Having now the possibility to showcase the brand in LA with a one-of-a-kind store is for me a comeback to where everything started’, says Francesco Ragazzi.
Palm Angels is about a distinct style of life, a vision with a real human being behind where LA references the same free spirit captured in the skate photographs and blends with a specific aesthetic linked to Italian sartorial codes and fabrics, expressing through the brand a cultural signifier of some sort. Palm Angels is a language immediately recognizable spoken by the brand communities defining an accurate meaning: this attitude à la Palm Angels is perfectly realized in the LA store to transfer that strong and positive attitude to who follows the brand, to inciting and helping to move forward, to believing in their selves and to continuing to never stop believing it.
To celebrate the opening of the brands one-of-a kind pop-up in town in front of Maxfield, Palm Angels hosted an intimate dinner at Horses. VIP from the Los Angeles cinema, music, fashion and art scene such as Elsa Hosk, Bianca Balti, Justine Skye, Evan Ross, Guillaume Viau, Kim Lee, Landon Barker and Duffy enjoyed a specially-prepared three course meal and partied through the night together with Francesco Ragazzi.
Palm Angels pop-up boutique, 8818 Melrose Ave, West Hollywood, CA 90069
8 MONCLER PALM ANGELS Designed by Francesco Ragazzi, the 8 Moncler Palm Angels collection reinterprets the concept of uniforms through a distinctive filter of the brand: a liberated way of being that glorifies individuality. Exploring the world of iconic American sports such as basketball, hockey and baseball, reimagining a series of sports uniforms worn off the sporting field. The result is resolutely individual and utterly non uniform: a celebration of the energy of dressing as a personal exercise. Different clothing archetypes as the puffer, the parka, the varsity jacket, the pajama pants, the distressed denim five-pockets, the tracksuit and the bermudas are rethought under this perspective.
PALM ANGELS X MOONBOOT Palm Angels presents its first capsule with Moonboot, historic après-ski wear brand who has made its mark in the worldwide footwear scenario designing the ultimate ski boot. Embodying Palm Angels’ laid-back LA vibe while still staying true to the original 1969 design, the Icon Low Model is presented in a tie-dyed version. The boot is trimmed with suede panels, fitted with a lightweight sole and its shoelaces are adorned with unique charms.
PALM ANGELS X MATE Palm Angels and MATE, worldwide leading electric vehicle brand, join to bring life to a bold and unique electric bike, celebrating true charaters. This collaboration manifests, one of Palm Angels fundaments: a crossover mindset, continuously experimenting and exploring different fields, generating new categories of hybrids. Two numbered pieces of the e-bike, in and indulgent gold colorway with long black leather fringes on handles, will be available for sale exclusively in the Palm Angles pop-up boutique in Los Angeles.
PALM ANGELS HIGH JEWELRY Palm Angels presents for the first time ever a collection of High Jewelry that transfers, through a oneoff outstanding array of four pieces only, the brands eclectic vision made of self-sustaining contrasts. The high jewelry collection by Palm Angels has been deisgned by Francesco Ragazzi in collaboration with the designer and master jeweller Duffy. The collection designs, birthed from a mutual love of the art of fine jewelry, are a truly genuine collaboration that allowed both creatives to make their personal mark: Francesco pushed Duffy into a specific world of symbols and colors, whilst Duffy in turn championed the use of mixed precious metals and excellently crafted each of the four pieces in his atelier in London. Palm Angels High Jewelry collection – two bracelets, a pendant and a necklace – will be exclusively available from November 10th at the brands’ pop-up boutique in Los Angeles.