PAL SPORTING GOODS PRESENTS ITS NEW SPRING-SUMMER CAMPAIGN, BATHED IN THE LIGHT OF THE SAHARA DESERT
No Difference in Champs or Chumps.
For their new Spring Summer Campaign, Pal Sporting Goods introduced a collection of stories that tell the different facets of the Nomad Culture and its origins. Inspired by the logo of Marathon des Sables, a multi-day race held every year in the Sahara Desert, the collection introduces first the horse-riding theme.
By getting inspired by the challenge of the race, known as the hardest and toughest one, Pal invested deeply into this barren area and organized the shoot alongside the Sahara, the largest hot desert in the world.
“Imagine an uninhabited desert, on foot, alone, you won’t come across a single village, oasis or watering place. As we have and claim to have the toughest and heaviest fabric it was quite a good match in inspiration”.
They took some aspects of the running part, implemented it in their graphics and introduced for the first time new products, overheard and shorts, made with stretch fabric. This a first and promising footstep out of their jersey signature products.
The tagline of this new collection “No Difference in Champs or Chumps”, emphasizes the significance of the race, no matter what time, days or weeks you have done this in. Playing with the unisex colors and the variety of accessories is also an echo to the Nomad Culture.
Words by MARIE-PAULINE CESARI