Amsterdam-based brand PAL Sporting Goods, proudly announces the launch of their latest SS24 collection inspired by the epic ‘Targa Florio race’, the race of races that takes place on the streets of Sicily, Italy.

Targa Florio: A race where innovation meets tradition

Like every season, the collection is inspired by a specific kind of sport. For the SS24 collection, the inspiration comes from the racing culture. The ‘Targa Florio’ is more than a race; it is a celebration of heritage and tradition. This race was held on the streets of Sicily, which of course involved a lot of risk.

PAL has embraced this rich history and translated it into a collection that is both modern and timeless. The SS24 collection brings the feeling of the race to the world of fashion, with innovative designs and high-quality materials that PAL is known for.

The ‘specials’

What makes this collection even more special is the introduction of new styles, including the signature leather jacket and tailored boiler suits. These items are promoted this season as ‘specials’, a term PAL uses to highlight their commitment to sustainability. PAL aims to create as little waste as possible and therefore introduces special innovative items exclusively on their own channels. These items are not produced in large numbers, so they are not dependent on purchasing minimums from factories.

PAL’s unique vision

PAL is not just about fashion, but about telling a story. The SS24 collection reflects PAL’s belief that true individuality should not be sacrificed for buying minimums from factories. PAL stays true to their beliefs, refusing to be used by the entire industry. The collection is presented as PAL sees fit, without compromising on their unique vision.