Vans presents OTW by Vans — a pinnacle expression of the brand that salutes skateboarding as the original cultural disruptor.

First introduced with a skate installation on the Seine during Paris Fashion Week Men’s in June 2023, OTW by Vans is a dedicated space to push the boundaries of product design and experiences. The unique approach from Vans intersects with the most influential innovators from skateboarding, art, design, music and entertainment.

For the Season 1 campaign, lensed by Jack Bridgland, OTW by Vans enlists Efron Danzig, Eyedress, Hooz, Nati, Rowan Zorilla, and Vegyn as ambassadors, who each embody the brand’s vision. Whether it’s through multifaceted art, eclectic music, or visionary design aesthetics, all grounded through the lens of skateboarding, their creative endeavors shape cultural narratives. OTW by Vans merges skate, art, and design into innovative products and experiences, driving the next chapter of pinnacle expression for Vans. The seasonal lookbook presents a breadth of OTW mainline products releasing throughout 2024.

“OTW by Vans is a frontier for progression, experiences and collaboration,” says Ian Ginoza, VP of Creative Direction for OTW by Vans. “The skateboarding mindset is core to Vans, and OTW enriches that spirit through a distinct perspective to propel culture forward.”

The inaugural drop from OTW by Vans is a first-of-its-kind Half Cab Reissue 33 Vibram that redefines skateboarding’s most iconic signature shoe with a specialized Vibram outsole and vulcanized bottom, available in three suede/mesh colorways. Accompanying the new style is the Patchwork Drill Chore Coat and Patchwork Drill Pant, which explores the future craft of Vans apparel design.

OTW by Vans will be available to shop soon via a curated selection of global wholesale partners.