An Oscar-worthy coffee
De’ Longhi, a global leader in the field of home coffee machines, launches its first international campaign directed by Damien Chazelle and featuring a leading man: Brad Pitt.
“De’ Longhi has seen extraordinary growth in recent years and the production of home coffee machines hasassumed a central role in this growth” says CEO Massimo Garavaglia. “We believe that Brad Pitt is the perfect ambassador to tell the world about De’ Longhi – he is as the quintessential embodiment of the De’Longhi spirit: bold and international but at the same time, sophisticated and elegant.”
The viewer is treated to a glimpse of the classic ‘day- in-the-life of Brad Pitt'. From purchasing coffee beans in the morning to riding around Los Angeles on his motorcycle and stopping to get gas, these scenes represent a moment we all look forward to: getting home and finally relaxing with a delicious coffee or cappuccino – A perfect moment.
Alongside the actor and the director, the film boasts the talents of two other Oscar winners, cinematographer Linus Sandgren and composer Justin Hurwitz, both part of La La Land ‘dream team’. Hurwitz, who has created an original soundtrack for the commercial, says: “When I saw what Damien did with the film grain and Brad looking about as cool as I've ever seen him, I was excited to come up with a tune and a vibe to match."
Rounding out the team, acclaimed photographer Lachlan Bailey.
The film is memorable for its cinematic quality and scope, coupled with a real sense of ‘authenticity’ – anessential element of the De’ Longhi message, as a family company whose success and evolution is based on solid entrepreneurial values.
Choosing Brad Pitt for this international campaign means more than working with a globally recognized icon – Pitt is an acclaimed actor and producer, an engaged advocate on environmental issues, a collector of art, passionate about architecture and design. Above all, Brad Pitt maintains his mystique, despite global fame. A spirit of understatement that mirrors the De’ Longhi brand itself – a company tied to its roots with a typically Italian passion for harmony and elegance that goes beyond simple stereotypes and is accessible to the whole world.
Iconic and authentic at the same time. Just like a Hollywood star making himself a simple, perfect cup of coffee.