Oribe releases their first perfume
Luxury hair brand Oribe has been a staple in the hairstyling industry ever since it’s inception in 2008, backed by the icon status of it’s founder, the late and great hairstylist Oribe Canales. Now for the first time, the company is branching out into fragrance. The brand launches three signature fragrances: the first well-known to many as the signature perfume enveloping every Oribe product, and two brand-new ensembles.
“Ever since the brand’s beginnings, fragrance has played an essential role in the overall Oribe experience. Oribe is as well known for its muchcelebrated signature scent, Côte d’Azur, as it is for its high-performance hair care collection. The Côte d’Azur scent runs throughout the line —created as a fine fragrance for the hair that follows you throughout the day. The hair scent became a recognizable brand signature and was developed into a stand-alone eau de parfum in 2014. As the brand continues to reimagine its journey in scent, Oribe is expanding its lifestyle collection with the addition of two new fragrances, Valley of Flowers and Desertland, and has evolved its original packaging design. Each fragrance evokes an individual mood and embodies its own unique identity. The fragrances transport the wearer to dreamlike destinations, which spark a special feeling for a true sensorial experience. Together, the trio of gender-neutral scents is the ultimate modern fragrance wardrobe.
Côte d’Azur: Seductive and effervescently fresh, Oribe’s signature scent embodies the classic glamour and heat of the French Riviera. The scent creates a sensual and invigorating experience featuring citrusy Calabrian bergamot, white butterfly jasmine, or la mariposa blanca – the Cuban national flower, a nod to Oribe Canales’s heritage – and the creamy warmth of sandalwood.
Valley of Flowers: A modern interpretation of a lush floral scent, Valley of Flowers immerses the wearer in a fragrant field of fresh blooms. A harmonious blend of Bulgarian rose, peony petals and warm amber creates a dreamlike place that evokes the feeling of a morning walk through a sun-drenched garden.
Desertland: Bright, crisp notes of juniper berry, desert wildflowers and Texas cedarwood embody the essence of a blooming desert, transporting the wearer to a peaceful and powerful place. This aromatic green scent was inspired by Daniel Kaner’s trip to Marfa, Texas, and captures both the sandy heat of the day and cool vastness of the still night, a scent that only nature can produce.”
The brand’s packaging is designed to create a visual statement that sparks an emotional reaction, becoming a covetable object on its own. The distinctive fragrance bottles are no different. They are inspired by post-modernist art and architecture, featuring elongated oval shapes and a sculptural, one-of-a-kind resin cap whose color echoes the scent within.
Oribe partnered with a glassmaker located in Normandy, France that has specialized in producing fragrance glass bottles since 1892. Distinguished by the French government as a living heritage company, the exceptional color and brightness of their glass is universally recognized as the highest quality possible for fragrance. Each Oribe bottle is hand-polished and inspected by the atelier’s master craftspeople, and is minimally decorated to allow the artisanal quality of the glass to shine through.
To complete the bottle design, a French manufacturer developed custom resin caps by combining both modern and Old World techniques. Each is unique in color, so no two will look exactly alike. The colors were created to evoke the fragrances: sandy tortoiseshell evocative of the beaches of the Côte d’Azur, tranquil green of the blooming desert for Desertland and marbled violet and rose for Valley of Flowers’ vibrant bouquet.
Finally, the beautiful texture and hue of the caps extends to the outer cartons. Based on the resin cap colors and patterns, the design team photographed massive onyx slabs at a quarry near Vienna to create the striking images. The resulting marbled effect is a departure from Oribe’s signature solid cartons, completing the uniqueness of the design.
“While ideating the Oribe scents, the technical direction was to find the finest partners in craft who had a heritage of creating objects that people valued, cherished and handed down,” said Jennifer Smith, Vice President of Packaging for Oribe Hair Care. “Our desire was to deliver the highest quality in design, materials and execution possible. The journey that upheld this value took several years and much patience to achieve the final result.”
Oribe is available at Oribe salons, elite boutiques, and select distributors online.