With their signature Californian surf attitude and a fresh take on the fusion between sports and fashion, O’Neill is ready for an endless summer fuelled by nostalgia for SS20.
Inspired by the Californian sun, the collection’s campaign and brand’s core message for the season promotes a joyful exploration of summer style, friendship, being young and of shared experiences. This continues O’Neill’s message that summer is more than just a season. It’s a feeling.

The pursuit of life and good vibes in all forms is supported by O’Neill’s path of innovation with the O’Neill Blue line. An initiative to create a more sustainable approach to apparel. The result sees recycled plastic from around the beaches & shorelines be turned into high performance eco threads and yarns that are then used to create the line of board shorts, bikinis, t-shirts, dresses and sweatshirts. The continued collaboration with BIONIC YARN, REPREVE and ECONYL is one of O’Neill’s many sustainability efforts.

As a result, 100% of the SS20 bikini collection is produced with sustainable fabrics. O’Neill manages to resignify the context in which we see ocean protection – showcasing a commitment to making a difference in the industry, whilst giving sustainable clothing

personality and fun through a connection to modern art, bold colour use and abstract shapes.

Throughout, O’Neill combines its innovative technology from their core water sports, such as the O’Neill Hyperdry with smart t and intersects it with fashion. Seen not only in the new line of swimwear that is inspired by athletic wear, but across the entire collection. O’Neill manages to take the modern surfer from board to beach effortlessly, putting them in vintage inspired resort looks that have been interpreted for the streets.

Comprised of ve themes: Modern Retro, Athleisure, California Surf Lifestyle, Water & Sun, and O’Neill Blue – the collection of menswear, womenswear and childrenswear features wearable pieces that easily adapt for a life at the beach, or the city. Collection highlights see the 70’s mixed with a modern surf attitude. With a vintage colour palette & casual silhouette, the use of soft fabrics and prints in saturated tones is juxtaposed with the 90’s obsession that shines through elsewhere. O’Neill’s new collection is then set to appeal to a wide range of customers.

O’Neill, where It’s Always Summer on the Inside.