Fun fact. Did you know that the wetsuit was the first of Jack O’Neill’s inventions that would revolutionise and massively popularise the surfing sport? It made him an instant legend in the world-wide surf community and his hands-on innovation would become a staple in so many outdoor sports where fellow natural world enthusiasts seek to extend their bliss.  “Life is good”, Jack O’Neill would always say

O’Neill is still the number one wetsuit maker in the world, and all its other product is precisely – and responsibly – engineered to make you stay out and play longer too. Now temperatures are dropping, and the weather gets all moody especially here in The Netherlands, the iconic brand launches a wide range of technical winter coats that will keep you warm at any time. This collection is available through selected retailers and O'Neill stores in Europe as well as online via

Throughout the Fall of 2021 O’Neill releases a collaborative online outdoor campaign which focuses facing your outdoor environment. The campaign stretches across Western and Northern Europe, incorporating specialists within the fields of outdoor-design, surf and snow. Following a global ongoing pandemic, O’Neill has chosen not to follow the previous industry-standard but instead takes an adaptive approach. Allowing a seasonal collection to travel and take on individual journey’s, encountering various outdoor conditions from the Spanish Pyrenee’s to Cadair Idris in Southern Wales. O’Neill seeks to further explore how the individual journey’s merged through city-scapes and the outdoor’s landscape’s informs the product’s functionalities, boundaries and versatility’s – first in last out. With this amazing new collection the heritage brand introduces a full line of technical innovation jackets in more colours.

Jack O’Neill wasn’t only a leading innovator for the global surfing community. He was an unstoppable outdoor sports fanatic for one, and deeply motivated to make a positive contribution the world. He truly understood the value of a strong community as much as that of a healthy marine eco-system. As part of O’Neill’s Ocean Mission to minimize the impact on the planet, O’Neill is committed to set ambitious goals for the O’Neill Blue sustainable product collection. The brand challenges everyone to join their mission and become one with the outdoors too. Truly one with the nature.

O’Neill is all about stretching the boundaries of what innovative gear can do for the active outdoor. They have a tradition of paying a lot of attention to hyper functional and sustainable product design. Take the XTRM Mountain Jacket, heat bonded baffle filled with recycled REPREVE® insulation, water repellent, detachable snow gaiter, ergonomic paneling system and extra stretch engineered around the armholes, it takes you all the way from the powdery slopes to your city’s cultural mean streets. The LM Supersuit Jacket was inspired by the original inflatable Supersuit Wetsuit, designed by Jack O’Neill, and endorses its genius as you control the level of air-fill for insulation. Lightweight with heat bonded seams and a fixed adjustable hood, all made from 100% recycled materials. The Ingenious Jacket is a super waterproof and breathable slope ready hybrid of soft shell and baffle with strategically placed O’Neill Firewall Magma tech insulation, a quick dry, solvent free membrane, a fixed hood with inner collar, side vents, snow gaiters and all sorts of inside and outside pockets – ready to face the outdoors beyond any borders. 

Something especially dear to our heart is their mission: O’Neill also organizes ocean clean ups, they have sustainable ways of manufacturing and give back through initiatives and projects such as the Surf Rider Foundation and Surfers not Street Children. More info on ocean mission here

Timotej Letonja