On March 6 O'Neill presents the Blue Capsule collection during Amsterdam Fashion Week in Het Hem. The Blue Capsule collections represent the future of the brand, aiming for a growing sustainability percentage with the mission to ensure that the entire O'Neill collection is sustainable by 2025. For the latest capsule collection, we collaborated with all-round creative Kimberley Jenneskens. As a brand ambassador, Kimberley is responsible for the upcoming campaign shoots and presentation during Amsterdam Fashion Week. As far as O'Neill is concerned, this is the start of a broader collaboration.

O'Neill Blue Capsule:
Inspired by Jack O'Neills Objective Vision, the iconic lifestyle surf brand focuses on change and sustainability with the aim of preserving the Earth for our kids and all generations to come. Each O´Neill Blue Capsule is released in a limited edition and the entire collection is made according to the O'Neill Ocean Mission guidelines. Already 44% of winter and 42% of the summer collection consists of sustainable items. The swimwear collection is even 78% sustainable. Collection is processed with recycled consumer waste, PET bottles and old fishing nets. For the Blue collection, we collaborate with various partners including Repreve, Econyl, Waste 2 Wear and BCI.

Blue summer and winter capsule:
During Amsterdam Fashion Week, a sneak preview of the summer and winter capsule collection was given in Het Hem. The summer capsule draws attention to the problem of micro plastic in the ocean, which is reflected in the use of bright colors and abstract shapes. The winter capsule zooms in on the endangered species from the ocean images within the color palette and prints.

Kimberly Jenneskens for O'Neill:
For the Blue Ocean Mission, partnerships are sought that support the Ocean mission and increase its impact. Kimberly Jenneskens was chosen as the first Dutch fire ambassador. Dutch designer and all-round creative Kimberley Jenneskens and sports brand O'Neill found each other in their love for sustainability, tech and sportswear. They join forces to bring the Ocean Mission to the attention of a new generation.