THE IDEA BEHIND OMNIÅ STARTED WITH A LIGHTER THAT SPARKED THE CONVERSATION BETWEEN; CO-FOUNDERS ANYAH AND DIEK. ANYAH, DEDICATES HER LIFE TO THE CONSTRUCTION AND DESIGN OF OMNIÅ INSPIRED BY THE LIFETIME SHE SHARES WITH HER PARTNER DIEK. WITH MUTUAL CREATIVE PASSION, JOINED FORCES IN CREATING A LOVE CHILD, OMNIÅ.
DIEK RUNS THE SOLID NUMBER MACHINE THAT DRIVES OMNIÅ. AN ETHOS OF HIGH-QUALITY PRODUCTS, STRONG-FUTURIST-CONTEMPORARY DESIGN COMBINED WITH FUNCTIONALITY AND THE INVOLVEMENT OF ADDRESSING SOCIO-POLITICAL MATTERS IS WHAT LED THEM TO CREATING THE PLATFORM THAT IS NOW KNOWN TO BE A COLLECTIVE OF LIKEMINDED CREATIVES.
What was your dream to start this company?
The Dream began not long after we met – Anyah sparked the energy of light and love and Diek actioned it and made it into a reality – we met first from him simply asking for a lighter, which is now synonymously the light amongst the rest of our journey and what sparked the journey.
Tell us a bit more about who you are.
• Couple (interracial, hence all we do reflects this subject of equality)
• Collective ( sharing our network with creatives to enhance the people around us despite backwards social codes such as gender, race, sexuality etc.)
• Focus on on the 3 main pillars: Fashion (design), music and the collective
What we stand for (Making a change, and rebuilding a new status quo against prejudice, and human equality through what we do and hoping the world can understand this as a point of reference, (the difference between us and other brands is that we do it from the beginning and this is the core goals of OMNIÅ )
Being a market leader in the affordable luxury segment, through the societal medium of contemporary fashion deploying like minded creatives beyond fashion to spread the collective OMNIÅ mindset. Offering a platform that nurtures represented talent to a diverse community which transcends the brands identity as a lifestyle into fashion, music and more. In turn becoming tools of change and confident self- expression; creating the heritage of tomorrow.
Building a platform where talents get the freedom to showcase their potential, whilst sharing space with other creatives to feed off of. This involves the collaboration of different forms of specialities such as design, digital marketing, music, photography and more blending together for a common aim.
Being at the forefront of creative product design, innovatively implementing today’s struggle and trends. Designing bags which not only focuses on the exterior look but also brings functional innovative solutions to accessories for customers everyday use.
Creating a unifying event brand bringing forward the best of today’s electronic and live artists throughout the world’s fashion capitals. Connecting the target market through a common entity, bringing the latest fashion to a party experience and vice versa, whilst embracing the brand’s social and creative expressions.
How the name came about: OMNIÅ is a strong relation to the link between our 3 pillars and how we plan to change the world’s identity to being more empathetic as we are growing in fields we love and sharing that simultaneously with the people we love.
photos by CHRIS PHILIPPO