Oliver Peoples, the luxury eyewear brand headquartered in Los Angeles, is proud to announce the opening of their Amsterdam boutique located on the historic shopping street, PC Hooftstraat on January 31st. The 100 square meter boutique is a marriage between the brand’s typical Mid-Century Modern boutique aesthetic and Dutch minimalism. The result is a timeless and serene space for clients to shop the brand's vintage-inspired eyewear.
Oliver Peoples strives to be the most culturally distinctive eyewear brand in the world. Handcrafted from the finest quality materials and known for a deliberate lack of a visible logo. Oliver Peoples remains a revered brand and continues to entice eyewear enthusiasts, creating new designs that stand the test of time.

Giampiero Tagliaferri, Creative Director of Oliver Peoples: “I’ve always been fascinated by the Dutch design approach to design: clean lines, soft colors, and natural textures that translate in warm and inviting spaces despite the absence of elaborate decor. For the new boutique, I wanted to follow this approach by working with volumes, materials, and coloring that reminded me of beautiful Amsterdam interiors. The focus of the boutique is the stairs. The boutique has two floors that were originally connected by very steep hidden stairs. By opening the central area, I gave room to the new stairs to become an integral part of the display area with the steps blending into shelves and platforms to display glasses, books, and a turntable to play old vinyl records. While the ground floor houses the whole collection, the first floor serves as a more intimate fitting room mostly dedicated to optical styles and special releases. Making use of the high ceilings, the center of the boutique features a wood swing, a reminder that being playful feels good at every age.”The Amsterdam boutique will carry a wide array of optical and sunglasses for men and women with the Spring 2020 collection proudly on display. The collection exemplifies the brand’s philosophy of timeless designs fit for every look of today, with inspiration taken from the icons of Hollywood and 1970’s style. The collection features Coleridge as its centerpiece. Since its original introduction in the early ’90s, this design has been one of the brand's best-selling optical styles.
To celebrate the Amsterdam opening, Oliver Peoples is releasing ten custom pieces of the Coleridge Sun. The Coleridge Sun is an understated design with clean lines for a classic, vintage-inspired look. The sunglass is reinterpreted for the Amsterdam boutique in an exclusive colorway, Silver and Shale Gradient lenses. These new tones complement the boutique's unique design concept. For added exclusivity, each style is stamped “Exclusive at Amsterdam” to highlight the bespoke offering.

Rocco Basilico, CEO of Oliver Peoples: “We are very excited to be close to our Amsterdam clients with Oliver Peoples’ first boutique in the Netherlands. The brand’s focus on craftsmanship and attention to detail perfectly aligns with the history of this city – classic beauty with timeless charm built off a base of innovation and design. Our brand is rich with California culture mixed with European influences, capable of meeting the needs of our clientele all over the world. Our latest opening continues to evolve our retail growth strategy worldwide.”

Timotej Letonja