NINAMOUNAH AW 22 COLLECTION: THE HUNT
The Amsterdam based brand Ninamounah stages its Paris
Fashion Week début with a runway show on the official calendar. The show interpreted the predatorial hunt as a sexually charged experience as a pack of brand muses wearing low-cut trousers, hairy tailoring and slashed silhouettes circeld around the audience. Melting clashes and contrasts into new shapes that are extremely masculine, savagely feminine and everything in between.
The collection is heavy on animalistic textures; black and silver feathers, fishlike neon yellow sequins and vegan hair are reminiscent of primordial humans wearing the skins of their prey as trophies. In nature, most animals will not allow themselves to be touched by humans. The act of wearing another animal’s skin represents the conquest of another species.
Predators will often attack the most sensitive part of their prey; the groin. In an act of vulnerable defiance Ninamounah introduces hipbone-baring trousers in nappa leather, denim and virgin wool.
Elastics built into the skeleton of coats, dresses and tops creates a gathered effect resembling a hunted animal curling up in distress. Skin-exposing zippers and cut seams reference slashed open skin. Finally, the boning in the corsetry alludes to the earthly remains left behind.
Creative director Betsy Johnson was invited to offer her unique perspective on the brand’s vision of the new season. Like camouflage, the hair look matched the garments colors. A look created by Charlie Le Mindu. Anthony Preel offered a beauty look made out of the delicate edges of a feather.
With a heavy heart on the brutal invasion of Ukraine, the team decided to use the show’s platform to raise funds for refugees in need. The prelude of the show presented a model walking the runway during a minute of silence wearing an exclusive t-shirt condemning the war and Putin. Hundred percent of the proceeds of the t-shirt sales will go to United Help Ukraine.
Art Director: Ferdi Sibbel
Show Creative Director and Co-Art Director: Betsy Johnson
Hair: Charlie Le Mindu
Make Up: Anthony Preel
Manicure: Nails by Magda Stachura
Press: Karla Otto Paris
Managing Production: L’Elue Collectif
Paris Production: Petit Ami Paris
Show Design: Maximilien Pegasus, Robin Coutellier and maxxii.million
Soundtrack: ‘Fall’ by Aux Raux, music edit by Rosed Out
Creative Director: Ninamounah Langestraat
Brand Director: Robin Burggraaf
Studio Manager: Alexander Lehner
Show Creative Director Assistant: Brando Prizzon
Art Direction Assistant: Lotte Knippers
Ninamounah is an Amsterdam-based label headed by creative director and designer Ninamounah Langestraat and brand director Robin Burggraaf, using biological methods to dissect the deeper layers of the cultural mantle found in fashion design. Emphasizing instinctive and experimental strengths that transcend bodily and mental conventions and constructs. Ninamounah is making the unusual usual—transgressing comfort zones in fashion and exploring humans’ animalistic side.
A threesome of leather motor suits, french corsetry and pinstripe tailoring.