NIIA SHOWCASES VOCAL PROWESS AND LYRICAL VULNERABILITY ON LUCIOUS SINGLE “Idk what to tell my friends”
Today, alluring and in-demand Los Angeles-based singer, songwriter, and multi-instrumentalist Niia releases a velvety, lucious single “Idk what to tell my friends,” produced by Jonathan Wilson (Angel Olsen, Father John Misty). The song takes lyrical inspiration from Niia’s fears around vulnerably confiding in others and sonic inspiration from the Topanga Canyon setting in which it was created, melding Niia’s acclaimed R&B meets jazz sound with Wilson’s Americana rock sensibilities.
The song is paired with a surrealist video directed by 9-Birds. It sees Niia nimbly dodging items from piñatas and chairs to keyboards and blow up dolls against a matching, preserved classic car.
“Idk what to tell my friends” follows Niia’s intoxicating 2022 ambient album, OFFAIR: Mouthful Of Salt on which she expanded her sound and took solace in an organic process of meditative instrumentation and jazz improvisation.
Niia has earned over 20 million streams on DSPs, including for her collaborations with artists such as Jazmine Sullivan, Khruangbin’s Laura Lee, and Jorja Smith, and is revered by the likes of The New York Times, Pitchfork, The Guardian, Harper’s Bazaar, Interview Magazine, and more.
“Idk what to tell my friends” single art
WATCH THE SURREALIST CLASSIC CAR SHOW MEETS NIMBLE JAPANESE GAME SHOW MUSIC VIDEO HERE
SELECT CRITICAL PRAISE FOR NIIA:
“Soul that melts” – New York Times
“Pop sensation” – Vogue
“Sultry, heart-melting” – PAPER
“Hypnotizing” – i-D
“Niia has character and musical dexterity in abundance” – Clash