Max Mara’s new home opens in Pieter Cornelisz Hoofstraat, the heart of Amsterdam’s luxury shopping district. A warm, honey glow emanating from the facade draws you in to this expansive space arranged over two floors with a surface area of 390 square meters. Every detail has been considered to reflect the irresistible feel and timeless elegance of the collection.

Natural light permeates the space flooding in through floor to ceiling windows, immediately drawing the eye to the reflective expanse of rare green Calacatta marble serving as a backdrop for accessories, fine leather goods and eyewear.

This project is a continuous play on contrasts. Expansive volumes enfold intimate spaces. The dramatic rigour
of modern materials demand to be seen, but are softened by traditional elements – an invitation to touch. The geometry of the Holland brick facade is customised with an Italian exclusive natural stone: ‘Ceppo di Gré’. Furthermore, brutalist materials are softened throughout by floors of French herringbone parquet in aged, certified and sustainable oak.

A sweeping spiral staircase, panelled with wood, takes centre stage connecting the ground and first floors. Upstairs, individual ‘living areas’ are furnished with iconic pieces from the master of neoplasticism Gerrit Rietveld over CC Tapis rugs. Downstairs sofas in a palette of olive green and mustard yellow are an invitation to linger. The changing rooms remain generous yet intimate spaces with soft furnishings in creamy boucle wool.