NEW COLLABORATION BETWEEN LOEWE AND ON CLOADVENTURE
Following their recent collaboration with Swiss performance brand On, LOEWE is launching a second drop of LOEWE x On Cloudventure trail-running shoes for women and men.
In their shared exploration of performance and craft, LOEWE and On are reimagining long established craft skills, applying the handmade to technical pieces. This latest release presents five LOEWE editions of On’s iconic Cloudventure footwear with new Yellow, Black and White colourways, alongside a re-release of the Gradient Orange and Gradient Khaki.
Crafted for both the city and the great outdoors, the shoe collection features On’s trademark technologies including the MissiongripTM rubber outsole and SpeedboardTM mid-sole hidden plate, with brass eyelets, matte or iridescent mudguard, and hand- pressed marbled outsoles that are processed individually and manually, making each shoe unique. Packaging is made from 100% recycled industrial materials.
The accompanying campaign spotlights the new colourways with a play on styling and colour coordination. Worn with pieces from the SS23 women’s precollection and men’s runway collection, the shoes are captured in a series of spontaneous moments against city and interior backdrops featuring bold colour elements.
The collection will be available now at LOEWE stores and loewe.com, and on-running.com, as well as selected retailers including Mr Porter, Net-a-Porter and MyTheresa.